About The Position

The Global Sports Marketing team builds and strengthens Nike's relationships with the world's most influential athletes. This role partners closely with Sports Marketing, Brand Marketing, Product Creation, Athlete Services, Sport Moments Team, Communications, NikeSKIMS, Nike Strength, Nike Swim, Nike Underwear, and other enterprise stakeholders to create meaningful athlete experiences that deepen athlete relationships with Nike and unlock cross-functional business opportunities. As Nike continues to expand athlete engagement opportunities beyond traditional sports marketing, this role will serve as a connector across functions, helping identify, coordinate, and execute strategic athlete integration opportunities that strengthen athlete affinity, enable storytelling, and elevate the athlete experience across the enterprise.

Requirements

  • 5+ years of experience in Sports Marketing, athlete relations, partnership management, brand marketing, project management, or a related field
  • Bachelor's degree in Business, Marketing, Sports Management, Communications, or related field. Will accept any suitable combination of education, experience, and training
  • Proven ability to manage athlete and internal/external stakeholder relationships
  • Strong project management and organizational skills with the ability to manage multiple priorities simultaneously
  • Exceptional communication, collaboration, relationship-building, and cross-functional leadership skills
  • Passion for sport, athlete culture, and creating premium athlete experiences

Nice To Haves

  • Experience coordinating events, activations, product seeding, storytelling moments, or athlete servicing programs preferred

Responsibilities

  • Support and execute Nike's Cross-Sport Athlete Development Strategy, leveraging golf and other engagement platforms to deepen athlete relationships and create distinctive athlete experiences
  • Serve as a primary point of contact for inbound cross-sport athlete requests and opportunities across Sports Marketing and enterprise partners
  • Identify, coordinate, and execute athlete integration opportunities across key business initiatives, including NikeSKIMS, Nike Strength, Nike Swim, Nike Underwear, and future growth platforms
  • Partner with internal stakeholders to bring athletes into strategic employee and culture initiatives, including opportunities such as Just Do It Day on Campus and other enterprise engagement moments
  • Coordinate athlete participation in key strategic relationship-building platforms around multiple sports
  • Flawlessly execute to build trusted relationships with athletes, representatives, and internal stakeholders while ensuring premium service across all touchpoints
  • Manage communications, logistics, timelines, and stakeholder alignment for athlete engagements and activations
  • Partner with Sports Marketing, Brand Marketing, Communications, and Product Creation teams to facilitate storytelling opportunities, content creation, product seeding, athlete appearances, and feedback loops
  • Develop and maintain systems, processes, and tracking tools that improve visibility and scalability of athlete integration requests and opportunities
  • Capture and share athlete insights, trends, and opportunities that help inform athlete strategy, brand initiatives, product priorities, and relationship-building efforts
  • Support the development of scalable frameworks that make cross-sport athlete integration a repeatable capability across Nike
  • Help identify new opportunities to elevate athlete service, strengthen athlete affinity, and create long-term value for Nike and its athlete partners
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