Lead Product Marketing - Intake and Prioritization

AT&T • Dallas, TX

7d • Onsite

About The Position

This Lead Product Marketing role will manage the intake, evaluation, and prioritization of marketing support requests across AT&T’s consumer portfolio, including Wireless, Fiber, and 5G Home Internet. This role serves as the central point of coordination for requests from local market leaders, regional teams, strategy functions, and cross-functional partners—assessing business need, determining whether marketing support is warranted, and maintaining a transparent master priority list that gives stakeholders clear visibility.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 7+ years of marketing, strategy, planning, operations, integrated marketing, or portfolio management experience in telecommunications, technology, consumer services, or a related field.
• Experience managing intake processes, evaluating business requests, prioritizing workstreams, and aligning stakeholders around tradeoffs and decisions.
• Strong judgment, communication, and stakeholder management skills, with the ability to make recommendations, explain rationale, and maintain trust across competing priorities.

Nice To Haves

• MBA or advanced degree preferred.

Responsibilities

• Serve as the central intake point for marketing requests from local market leaders, regional teams, strategy functions, and cross-functional partners.
• Capture request details, objectives, timing, audience, geography, business rationale, expected impact, and required marketing support.
• Apply a consistent intake process to ensure requests are complete, comparable, and ready for evaluation.
• Clarify requirements with requestors and connect with appropriate partners when additional information is needed.
• Maintain visibility into open, pending, approved, declined, and deferred requests across the portfolio.
• Improve intake routines, templates, and governance to make request management clear, efficient, and repeatable.
• Evaluate requests against business priorities, customer impact, local market need, portfolio relevance, timing, channel fit, and available marketing capacity.
• Develop concise strategic evaluations that summarize the opportunity, rationale, risks, dependencies, and recommended level of marketing support.
• Recommend whether marketing should support, redirect, defer, or decline each request based on strategic fit and execution feasibility.
• Partner with strategy, regional, product, media, creative, sales, and operations teams to validate assumptions and align recommended actions and marketing investment needed.
• Maintain a master marketing request list that captures priority ranking, status, rationale, ownership, timing, and next steps.
• Prioritize requests using consistent criteria that balance business impact, urgency, customer relevance, market opportunity, resource availability, and leadership alignment.
• Create clear visibility for stakeholders to understand where requests rank, why they are prioritized, and what actions are needed to move forward.
• Facilitate regular reviews with local market leaders, regional teams, strategy functions, and execution partners to review requests, decisions, rankings, and tradeoffs.
• Communicate decisions and priority shifts clearly, helping stakeholders understand outcomes, constraints, and next steps.
• Track request volume, approval rates, deferred items, campaign outcomes, and recurring request themes to inform future prioritization.
• Capture learnings from supported and declined requests to improve decision quality, intake criteria, and stakeholder expectations.
• Prepare concise updates on request pipeline, prioritization rationale, decisions, and implications for leadership and cross-functional partners.
• Improve intake, evaluation, prioritization, and communication processes to make marketing decisioning more transparent, disciplined, and scalable.

Benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

What This Job Offers

• Job Type: Full-time
• Career Level: Senior