[Dungeons & Dragons PC-Console] Lead Chef de Produit Marketing - Lead Product Marketing Manager

Gameloft•Montreal, QC

42d•Hybrid

About The Position

Under the supervision of the Studio Marketing Director, the candidate will lead the marketing team of our upcoming live PC & console game based on the Dungeons & Dragons IP. The Lead Product Marketing Manager will be responsible for the launch in early access, of regular updates and the creation of marketing plans and their execution, as well as setting up and implementing the mid to long-term marketing strategy of the game. With a key role in the game team and the studio, the candidate will ensure the best execution of Marketing responsibilities across all marketing channels and touchpoints, raising the strategic and creative bar and launching ad hoc initiatives to make our game even more popular. The ideal candidate must make the most out of their leadership abilities, strategic thinking, creative ideas, execution experience, organizational efficiency, and excellent communication skills. She/he will be comfortable in team management and coordination, as well as in more hands-on and operational missions. This role is located in our production studio in Montreal, but you will also work and coordinate with collaborators located in various territories worldwide.

Requirements

Minimum 7 years in a marketing position, with a first experience managing a team.
Experience within the gaming industry on a successful live PC / console game is a big plus – good industry knowledge is a must-have.
Strong leadership skills.
Strong analytical skills with a meticulous mind.
Creative spirit capable of creating innovative marketing programs that are result-oriented.
Ability to work with a wide range of profiles (live ops, game design, data analysts, consumer insights, etc.).
Demonstrated a strong ability to manage a significant number of stakeholders, both internal and external.
Fluent in French and English.

Nice To Haves

Experience within the gaming industry on a successful live PC / console game is a big plus

Responsibilities

Build and manage the Marketing team of our upcoming Dungeons & Dragons game in our Montreal studio, making sure the team is learning from your mentorship and delivering at its best as part of the Game Team.
Build the GTM strategy of the game and establish an ambitious marketing plan to support the live phase of the game on PC and console, maximizing the game’s reach by orchestrating a multichannel marketing campaign.
Be the main point of contact with the IP owner, coordinate assets approval, and present marketing plans and learnings from past updates.
Build update & yearly marketing plans relying on user insights and strategically aligned with product roadmap, to generate brand awareness and ultimately grow the player base.
Develop marketing programs focusing on innovative activations, viral content, and meaningful partnerships, and orchestrate their implementation by coordinating the other teams (Production, Live Ops, UA, Social & Digital, Influence, PR…).
Oversee the Social Media & Community strategy of the game.
Support the Influence team to build innovative campaigns with content creators around the world.
Manage promotional assets creation (trailers, keyart, web assets, screenshots, store descriptions…).
Collaborate with the user acquisition team to optimize the advertising campaign targeting and assets.
Analyze the performances of your marketing campaigns and report to the game manager, studio direction, IP stakeholders and HQ.
Participate in game development by making recommendations to improve user experience, engagement, retention, and shareability, and to better integrate in-game promotional events and marketing activations.

Benefits

Flexible schedule
Friday afternoon off all year round!
3 weeks’ vacation and mobile days off, available as of your start date
Time off between Christmas and New Year’s Day to help you start the year off on the right foot
Group RRSP program with employer contributions
Great group insurance program
Free 24/7 access to a virtual medical clinic
The Employee and Family Assistance Program
Partial reimbursement of your commuting costs (for public transit and/or parking)
Support for new employees relocating from countries or regions outside Quebec
Referral program with bonuses
Regular activities and prizes courtesy of our Social Committee
Secure bike storage room and a subsidy to encourage active transportation (during the summer)
Daily snacks (fruit, coffee, etc.)
Wednesday happy hours
A game room
A rooftop terrace