Lead Product Marketing Manager, Carta Law

Carta•New York, NY

6d•$182,750 - $215,000

About The Position

At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As a Lead Product Marketing Manager focused on our Carta Law segment, you'll work to: Governance, Compliance & Market Presence: Apply a deep focus on governance, risk, and compliance (GRC) to product positioning, while serving as a key product subject matter expert at company and industry events. End-to-End Launch Strategy & Execution: Partner across GTM and R&D teams to tier launches, establish Bills of Materials (BOMs), and manage execution from initial brief through post-launch analytics. Asset Creation & Creative Briefing: Develop high-performing product collateral, multimedia, and sales enablement assets in close collaboration with Creative, and Brand Strategy teams. GTM Alignment & Campaign Strategy: Integrate product roadmaps with demand generation, integrated marketing, and paid channels to drive campaign success, lifecycle marketing, and event presence. Positioning & Messaging Ownership: Define and evolve the core product narrative, value proposition, and market positioning for Carta Law, translating complex legal/regulatory features into clear value for buyers. Voice of Customer & Win/Loss Analysis: Conduct ongoing customer interviews, and win/loss studies to uncover buyer friction and feed insights directly into the R&D team.

Requirements

8+ years of hands-on product marketing/GTM experience
Motivation to work collaboratively in a fast-paced, ever-changing environment
Creative problem solving skills. Someone who can diagnose problems, isolate them into their component parts, and drive towards creative solutions
Excellent communication skills with the ability to distill complex thoughts and strategies into actionable value propositions for prospects and customers

Nice To Haves

SaaS fintech experience and/or product marketing experience at companies in the governance, risk, and compliance space

Responsibilities

Apply a deep focus on governance, risk, and compliance (GRC) to product positioning, while serving as a key product subject matter expert at company and industry events.
Partner across GTM and R&D teams to tier launches, establish Bills of Materials (BOMs), and manage execution from initial brief through post-launch analytics.
Develop high-performing product collateral, multimedia, and sales enablement assets in close collaboration with Creative, and Brand Strategy teams.
Integrate product roadmaps with demand generation, integrated marketing, and paid channels to drive campaign success, lifecycle marketing, and event presence.
Define and evolve the core product narrative, value proposition, and market positioning for Carta Law, translating complex legal/regulatory features into clear value for buyers.
Conduct ongoing customer interviews, and win/loss studies to uncover buyer friction and feed insights directly into the R&D team.