Lead Product Marketer

Sonos•Santa Barbara, CA

4d•Hybrid

About The Position

The Lead Product Marketer, Software drives Sonos' brand strategy into product launches, updates, and evolutions. Reporting to the VP of Global Brand Strategy, this role ensures brand ambition, product truth, and audience intelligence come together into product positioning and narratives for both hardware and software initiatives, and into the launch moment briefs that inspire breakthrough creative thinking across launch concepts, media/channel plans, and tactical ideas. This role focuses on the strategic level: the global product narrative, the upstream brief, and the connective tissue between the Sonos brand and its products. It defines the story before go-to-market execution begins.

Requirements

8+ years in brand management, marketing, or product marketing within global, software-product-led organizations
Demonstrated experience developing product narratives and creative briefs that inspire outstanding work
Ability to gather, evaluate, and synthesize product, competitive, audience, and cultural intelligence across multiple sources
Strong cultural intelligence: you track trends critically, connect them to brand opportunity, and bring them into briefs in a way that feels real, not forced
Experience integrating audience inputs from multiple sources (product, commercial, media) into a unified strategic point of view.
Proven ability to partner with and inspire creative teams
Clear, confident communicator across senior leadership, agency partners, and cross-functional teams
Brand-rigorous and product-fluent.
Comfortable defining and evolving process. Or navigating a complete lack of process.
Concise communicator. Brevity = Clarity.
Deeply curious about people, culture, and what drives meaning.
Energized by the upstream and comfortable doing consequential work before anyone can see where it's going.
A generous, elevating strategic partner who collaborates and shares, but also knows how to manage (and sometimes graciously decline to use) feedback in order to make the team and the work better.
High standards for both strategic thinking and creative quality.
Applicants must be authorized to work for any US employer, both now and in the future.

Nice To Haves

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. If you don’t have 100% of the skills listed, we strongly encourage you to apply if interested.

Responsibilities

Own the Global Product Narrative - Collaborate with Product Management to develop the authoritative product narrative for key software innovations — at the intersection of product truth, audience, and culture. Ensure narratives are grounded in genuine insight, not just feature lists. Maintain narrative coherence as products move from launch into their commercial lifecycle.
Lead the Learning Agenda - Collaborate with UX and Insights teams to develop research plans through the product lifecycle. Interrogate and utilize findings to inform narratives, audience definitions, and strategies for products and launch moments.
Own the Launch Brief - Develop insightful, system-led launch briefs by combining Sonos brand strategy, relevant product narratives, and cultural, audience, and commercial insights. Ensure every brief reflects a specific audience, a clear cultural moment, and an unambiguous creative ambition — and pressure-test for strategic clarity before creative development begins.
Partner with Marketing Teams to Define Success - Ensure that all campaigns, programs and activations have clear and measurable KPIs that align with strategic objectives
Inspire Creative Teams - Partner with creative teams as a strategic collaborator. Help them understand the human truth and brand ambition behind a brief so they can exceed it. Champion work that is brand-true, culturally resonant, and channel-agnostic in its ambition.
Enable Regional and Segment Marketing - Provide consumer, professional, and retail marketing teams with the global narrative and strategic inputs they need to adapt for their channels and markets — without requiring central approval at every step.