Lead Product Manager, Product-Led Growth (Onboarding & Adoption)

Docusign • San Francisco, CA

1d • Hybrid

About The Position

We are looking for a Lead Product Manager to spearhead our Product-Led Growth (PLG) Onboarding & Adoption strategy. You will own the critical "first-mile" experience for millions of users—designing seamless activation loops, driving deep feature adoption, and radically accelerating Time-to-Value (TTV). This is not a traditional "feature delivery" PM role. We are looking for a high-agency, self-starting builder who treats product adoption like a science. You will operate at the intersection of UX, engineering, data science, and cross-functional go-to-market teams to remove user friction, test bold hypotheses, and leverage modern AI capabilities to deliver hyper-personalized user journeys at scale. If you thrive on owning outcomes over outputs, operating across organizational boundaries, and moving key metrics like Activation Rate, Feature Adoption, and Retention—this role is for you. You’ll have the autonomy, high-leverage ownership, and resources to build growth experiences that touch millions of users. If you're excited to push the boundaries of modern PLG using AI and experimentation, we’d love to talk to you.
This position is an individual contributor role reporting to the Sr. Director of Product Management – Product-Led Growth.

Requirements

• Bachelor's degree
• 12+ years of Product Management experience with a proven history of moving key activation, adoption, and engagement metrics in a B2B or B2C SaaS environment
• Experience actively using and exploring AI tools and frameworks, viewing generative AI and ML not as buzzwords, but as core tools to personalize user journeys and rethink traditional onboarding paradigms
• Experience in quantitative product analytics (Mixpanel, Amplitude, SQL, etc.) and qualitative synthesis to back up intuition with data and clearly articulate the "why" behind your metrics
• Experience communicating vision, building cross-functional alignment without formal authority, and translating complex customer insights into actionable engineering tasks

Nice To Haves

• Master's degree
• Care deeply about solving real human problems and reducing cognitive load for users trying to get work done
• Take end-to-end ownership, spot hidden friction, and mobilize teams across organizational lines to get things done

Responsibilities

• Define and execute a visionary PLG roadmap focused on getting users to their "Aha!" moment as fast as possible
• Uncover friction points across user journeys and build scalable, product-led mechanisms that turn casual users into power users
• Identify and deploy cutting-edge AI capabilities to build context-aware, personalized growth experiences
• Act as a force multiplier across the company—partnering effortlessly with Engineering, Design, Product Marketing, Data Science, and Customer Success to clear roadblocks and execute fast
• Establish a high-velocity experiment roadmap. Plan, execute, and analyze rapid A/B and multivariate tests to continuously optimize funnels
• Own key growth performance indicators including Time-to-Value (TTV), Activation Rate, Retention, and Feature Adoption Depth

Benefits

• Bonus: Sales personnel are eligible for variable incentive pay dependent on their achievement of pre-established sales goals. Non-Sales roles are eligible for a company bonus plan, which is calculated as a percentage of eligible wages and dependent on company performance.
• Stock: This role is eligible to receive Restricted Stock Units (RSUs).
• Global benefits provide options for the following: Paid Time Off: earned time off, as well as paid company holidays based on region
• Paid Parental Leave: take up to six months off with your child after birth, adoption or foster care placement
• Full Health Benefits Plans: options for 100% employer paid and minimum employee contribution health plans from day one of employment
• Retirement Plans: select retirement and pension programs with potential for employer contributions
• Learning and Development: options for coaching, online courses and education reimbursements
• Compassionate Care Leave: paid time off following the loss of a loved one and other life-changing events

What This Job Offers

• Job Type: Full-time
• Career Level: Senior