Lead Product Manager, Organic & AI Discovery

A Place for Mom•Austin, TX

7d•$165,000 - $195,000

About The Position

We are looking for a Lead Product Manager to own how families discover, trust, and choose A Place for Mom across organic search, AI-mediated discovery, and emerging surfaces, and to build the product-led growth systems that turn discovery into qualified, high-intent demand. You will design and ship the product systems that drive sustained organic acquisition in a category where trust, authority, and decision quality are everything. You will partner across Product, Engineering, Data, Marketing, and Brand, and own measurable acquisition outcomes. This is a product role with deep SEO expertise required, not an SEO role with product seasoning. If you have spent your career shipping product surfaces that move organic acquisition, with a strong SEO foundation and a working point of view on how the search landscape is evolving, this is for you.

Requirements

7–10+ years of experience in SEO, organic growth, product strategy, or related roles
Demonstrated depth in SEO fundamentals and a track record of shipping product surfaces that moved organic acquisition outcomes, not just advising on them
A working point of view on how the search landscape is evolving: how AI-mediated discovery works, how to instrument and influence it, and where it's heading
Comfort with ambiguous, evolving data sets and the ability to build measurement approaches where none exist yet
Strong opinions on trust-sensitive, YMYL content and product systems
Proven ability to write clear requirements, run experiments, partner closely with engineering, and own delivery end-to-end
Experience facilitating alignment across senior stakeholders in ambiguous, cross-domain problem spaces
Experience managing or mentoring other practitioners; a track record of elevating the product intuition and execution quality of the team around you

Nice To Haves

marketplace or aggregator experience
regulated or health-adjacent domains
prior GEO work
MCP or agentic distribution experience

Responsibilities

Own the product strategy and roadmap for how APFM's owned properties perform across the traditional, AI-mediated, voice, and agentic search landscape
Translate SEO signals, algorithm shifts, and discovery changes into product decisions and roadmap prioritization; partner with specialist practitioners who own day-to-day execution
Define and evolve how A Place for Mom shows up across the full AI-mediated discovery landscape, including AI search citations, conversational query coverage, structured data for AI grounding, MCP integrations, voice interfaces, and agentic endpoints
Monitor and interpret shifts in AI platform behavior, search landscape changes, and evolving distribution surfaces, and translate them into internal product guidance, guardrails, and prioritization
Evolve existing AI discovery measurement framework and tooling as the ecosystem develops and new channels come online that require new measurement approaches
Build acquisition loops into the product surface: Sharing, comparison tools, decision aids, community-driven content surfaces
Partner with Product peers to embed PLG mechanics in core flows that compound organic acquisition without paid spend
Define metrics, baselines, and targets for organic and AI discovery; size opportunities, set hypotheses, and lead learning agendas
Translate ambiguous, evolving discovery signals into actionable product bets and clear investment recommendations
Embed authority, expertise, and trust signals into product surfaces and content systems
Ensure the signals AI systems use to evaluate credibility, including review integrity, content quality, and decision support depth, are reflected accurately in what we build
Develop and maintain a point of view on AI disintermediation risk and ensure the product roadmap accounts for it