LifeLock Lead Product Manager, Mobile & AI Assistant

Gen Digital Inc.•Mountain View, CA

11d•$220,000 - $250,000•Hybrid

About The Position

LifeLock is seeking a Lead Product Manager to own the mobile platform and lead the development of its AI Assistant. This is a senior individual contributor role focused on defining the direction for iOS and Android, evolving the AI Assistant towards an agentic approach, and representing LifeLock mobile in broader Gen Digital platform initiatives. The role involves collaboration across engineering, design, legal, finance, DTC, and marketing to deliver features to members. The AI Assistant aims to redefine member interaction with identity protection by providing an agentic assistant for identity risks, with a focus on defining and improving AI response quality through evaluation frameworks and feedback loops.

Requirements

10+ years in product management.
4+ years owning a mobile product at scale (iOS + Android).
Proven track record shipping consumer mobile features end-to-end.
Direct experience building or scaling an AI/LLM-powered product, including defining eval frameworks, quality metrics, and human feedback pipelines.
Comfort working in a complex, regulated environment (fintech, identity, or security a plus).
Strong analytical instincts, ability to define KPIs before launch, and use data for decision-making.
Experience with IAP, App Store management, and mobile growth mechanics (ATT, web-to-app, deep linking).
Ability to operate at multiple levels: strategy, roadmap, ticket grooming, and acceptance criteria review.
Experience with A/B testing and conversion optimization on mobile purchase flows.

Nice To Haves

Familiarity with Gen Digital’s platform (Norton, LifeLock) or adjacent identity/security products.
Prior work on 0→1 features in a large-scale consumer app.

Responsibilities

Own the iOS and Android roadmap, including feature prioritization, technical debt management, and release sequencing.
Manage App Store and Play Store submissions, store listing content, platform mandates, and release issues.
Oversee in-app purchase flows, SKU creation, and monetization through IAP.
Drive mobile growth initiatives such as web-to-app conversion and download hooks.
Define the vision and roadmap for an agentic AI assistant for identity risk management.
Build and own the evaluation framework for AI responses, including quality metrics, human and automated evaluation pipelines, and feedback loops.
Partner with ML/AI engineering to establish model behavior standards for accuracy, tone, safety, and response quality.
Instrument the AI assistant for post-launch learning, tracking regressions, identifying win/loss patterns, and driving iterative improvements.
Represent LifeLock mobile in Gen Digital platform initiatives, including integrated Norton/LifeLock apps, shared platform components, and Mobile SDKs.
Coordinate with Legal, Compliance, Finance, Retention Marketing, and Customer Service to launch features.
Build business cases with Finance for major investments and track ROI post-launch.