Lead Product Manager, Member Experience (Alma)
About The Position
Alma, a Spring Health Company, is seeking a Lead/Staff Product Manager, Growth to join their Client Experience organization. This expert-level role will focus on acquiring and activating a significant number of new clients per month, helping them discover and access care. The Product Manager will own a critical area of the marketplace, including search, care finding, matching, and the site itself, to enable a high-velocity growth flywheel. This is a hybrid role based in New York City, requiring 2-3 days per week in the office at 60 Madison Avenue. Candidates must be based in the NYC metro area or able to relocate within 90 days of their start date. Occasional travel for team on-sites will also be required.
Requirements
- 7+ years of product management experience with a deep focus on growth, experimentation, and top-of-funnel user acquisition.
- Exceptional consumer product mindset with a proven track record of scaling consumer-facing or B2B2C products at scale.
- Demonstrated experience building seamless search, marketplace, directory, and onboarding user experiences.
- Hands-on experience building and optimizing a martech stack in close partnership with Growth Marketing teams.
- Strong experience designing and running experimentation programs (A/B testing, cohort analysis, iterative rollouts).
- Deep analytical fluency, with the ability to construct strong hypotheses, conduct hands-on analyses with data directly, and connect behavioral data to product decisions.
- Comfort navigating ambiguity and making tradeoffs between growth velocity, clinical integrity, and user trust.
- Demonstrated ability to influence senior stakeholders and clearly articulate growth strategy, insights, and tradeoffs.
- Experience driving with AI across automations, or personalization systems to improve engagement and retention.
- Experience working with commercial partnership or payer channels.
Nice To Haves
- Experience in marketplaces
Responsibilities
- Drive the product strategy and execution for top-of-funnel member growth, focusing on net-new client acquisition and activation.
- Partner closely with Growth Marketing to build and enable a continuous flywheel of testing and iteration across marketing and product.
- Manage and build the marketing technology (martech) stack to support scalable, data-driven acquisition campaigns in an AI-first way.
- Design and enhance core marketplace and directory surfaces to help users seamlessly find care through organic, partnership, and paid channels quickly.
- Build a disciplined learning loop that identifies root causes and uses experimentation to adapt future behavior based on validated insights.
- Utilize AI tools to rapidly prototype, iterate on ideas, and amplify the speed and quality of product execution while augmenting human judgment.
- Integrate AI capabilities and features into growth products to directly achieve user acquisition, activation, and conversion goals.
- Execute high-velocity A/B tests to improve acquisition and activation metrics across the end-to-end user journey.
- Collaborate cross-functionally with Engineering, Design, Data Science, and Marketing to deliver high-impact, conversion-optimized member experiences.
Benefits
- Health insurance plans through Aetna (medical and dental) and MetLife (vision), including FSA and HSA plans
- 401K plan (ADP)
- Lifestyle Spending Account for health, wellness, and family care
- Monthly co-working space membership stipend
- Monthly work-from-home stipend
- Financial wellness benefits through Northstar
- Pet discount program through United Pet Care
- Financial perks and rewards through PerkSpot
- EAP access through Aetna
- One-time home office stipend to set up your home office
- Inclusive family and medical leave plans
- 12 paid holidays and 1 Alma Give Back Day
- Flexible PTO
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
