Lead Product Manager, AI Go To Market & Narrative Strategy

UnitedHealth Group•Minnetonka, MN

4d•$112,700 - $193,200•Remote

About The Position

At UnitedHealthcare, we’re simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us to start Caring. Connecting. Growing together. The healthcare experience is often complex and fragmented, with members, advocates, and brokers navigating disconnected tools and information. Our company is investing in AI to make these experiences simpler, more trustworthy, and more effective—but scaling AI requires more than great products and insights. It requires clear positioning, credible narratives, and adoption-ready go to market strategies that resonate internally and externally. As Lead Product Manager, AI Go To Market & Narrative Prototyping, you will sit at the intersection of product strategy, go to market strategy, product marketing, brand communications, and communication design. You will help translate the team’s AI insights (market intelligence, futures work, competitive signals, and partnership strategy) into high-impact communications, and you will co-author go to market and marketing strategies for new AI products and capabilities. You will also craft cohesive narratives that describe our future vision for AI in healthcare—and create mid fidelity prototypes (often using AI-assisted tools) to make the story tangible and easier for executives and stakeholders to react to. This role is not “brand management” in isolation. It is strategic storytelling + GTM enablement—grounded in product realities and built to drive clarity, adoption, and confidence in a fast-moving AI landscape. You’ll enjoy the flexibility to work remotely from anywhere within the U.S. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.

Requirements

7+ years in product marketing, go to market strategy, product strategy, brand/communications, narrative/communication design, or UX design for technology-enabled products
Demonstrated experience developing GTM strategies (positioning, messaging, launch planning, enablement) in partnership with Product and cross-functional stakeholders
Solid storytelling ability: can synthesize complex technical/product concepts into clear narratives for executive audiences
Demonstrated ability to create mid fidelity prototypes or concept artifacts that make strategies concrete (tools may include Figma and/or AI-assisted prototyping workflows)
Working proficiency producing executive-ready visuals with design tools (e.g., Adobe Creative Suite such as Illustrator, InDesign, Photoshop and/or equivalent), and solid visual judgment
Solid cross-functional collaboration skills across Product, UX, Marketing/Brand, Partnerships, Legal/Compliance/Security in regulated environments
Comfort and willingness to travel up to 10% domestically

Nice To Haves

Experience supporting AI-enabled products (LLMs, copilots, conversational experiences, personalization) and familiarity with responsible AI and trust patterns
Healthcare domain familiarity (payer/provider), and comfort with high-trust communications
Portfolio of published thought leadership, keynotes, internal comms campaigns, or launch assets

Responsibilities

Design and deliver communications that translate our team’s AI insights into clear, executive-ready narratives, briefings, and visual artifacts (quarterly/annual reports, market/futures outputs, and strategic readouts)
Co-author go to market strategies for new AI products and capabilities, including positioning, target audiences, messaging frameworks, launch planning, enablement needs, and adoption levers (internal and external)
Create and maintain a messaging architecture for our AI product portfolio: value propositions, differentiators, proof points, and trust/responsible AI framing
Craft future vision narratives for AI in healthcare (scenarios, “north star” experience stories, and strategic arcs) that help leaders align on direction and investment choices
Produce mid fidelity prototypes (e.g., concept flows, storyboards, demo walkthroughs, lightweight clickable prototypes) that tie narrative to an experience—accelerating stakeholder understanding and decision-making
Partner closely with Product, Market Intelligence, Partnerships, UX, and Enterprise Brand/Comms teams to align narrative and GTM plans to real product roadmaps, partner constraints, and responsible AI expectations
Support executive readiness: build talk tracks, presentations, and briefing materials for leadership forums, partner engagements, and major internal milestones