About The Position

This is a high-visibility, high-accountability role at the intersection of sport, culture, and product excellence. The Lead Product Line Manager for Licensed Uniforms will own and drive the end-to-end product creation process for NBA/WNBA on-court uniforms and related system apparel. This individual must be a product-first leader with a deep understanding of technical apparel, athlete needs, and system-based product creation. They must demonstrate exceptional communication and influencing skills, the ability to translate consumer insights into product decisions, and a proven track record of leading cross-functional product triads. The ideal candidate is consumer-obsessed, detail-oriented, and highly decisive—capable of turning complex inputs (consumer, athlete, league, and business) into clear, executable product direction.

Requirements

  • 7+ years’ experience in product management, product creation, or merchandising in apparel with strong business acumen and analytical capability
  • Bachelor's degree in business administration, product creation, merchandising or related field. Will accept any suitable combination of education, experience and training
  • Proven experience leading cross-functional product teams / triads with strong collaboration and accountability
  • Strong understanding of technical apparel product creation
  • Passion for understanding consumer needs, athlete demands, and cultural relevance and translating into product briefs and line plans
  • Strong understanding of market trends, competition, and sport culture

Nice To Haves

  • Experience working with licensed products, uniforms, or team sport apparel strongly preferred

Responsibilities

  • Own product strategy and line plan architecture for Licensed Uniforms across NBA and/or WNBA
  • Lead creation of clear, insight-driven product briefs that translate consumer, athlete, and league inputs into specific product requirements (fit, material, construction, trims)
  • Drive technical product excellence across uniforms and system apparel (jersey, short, base layer, warm-up)
  • Partner with Design, Tech Design, and Development to ensure product execution meets athlete performance standards and league requirements
  • Translate consumer research, athlete feedback, and marketplace insights into tangible product decisions, not abstract direction
  • Lead the end-to-end product lifecycle from concept through commercialization, ensuring timelines, quality, and profitability targets are hit
  • Build and deliver compelling product narratives and presentations for key gates (seasonal reviews, leadership forums, league approvals)
  • Ensure product systems thinking across uniforms (not isolated SKUs but cohesive head-to-toe expressions)
  • Manage product costs, margin targets, and pricing alignment in partnership with merchandising and sourcing
  • Drive alignment across league, athlete, and internal stakeholders to deliver cohesive and premium product experiences

Benefits

  • Screen readers
  • Sign language interpreters
  • Accessible and single location for in-person interviews
  • Closed captioning
  • Other reasonable modifications as needed
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