Lead Product Designer – Personalization & AI Experiences

Expedia•San Jose, CA

7d•$173,000 - $299,000

About The Position

As a Lead Product Designer on Expedia Group’s AI Platforms, Personalization, Memory, and Signal Capture team, you will help shape personalized travel experiences by connecting traveler signals, preferences, behaviors, memory, and feedback. The role sits at the intersection of product design, personalization, AI and machine learning, and systems thinking. You will make complex technology and data into intuitive experiences that progressively understand travelers and help them feel confident in those experiences, including when little information is initially available about them. You will own meaningful parts of the personalization experience from exploration through product delivery, working across product surfaces and the underlying technology. You will partner with Product, Engineering, Data Science, Machine Learning, Analytics, Pricing, and Design to explore memory, signal capture, personalization models, and cold-start experiences. The work includes prototyping and experimentation, carrying promising concepts toward products, setting a high standard for interaction and visual craft, communicating design rationale and evidence, and sharing patterns that help other teams apply personalization across the traveler journey. The position is available in Austin, Seattle, San Jose, San Francisco, Los Angeles, New York, and Chicago. The listed total cash range is $173,000–$242,500 in Austin and Seattle, with potential pay up to $277,000; in San Jose, the range is $187,000–$261,500, with potential pay up to $299,000. Starting pay varies based on factors including location, budget, knowledge, skills, and experience.

Requirements

At least 8 years of product design, UX design, interaction design, or equivalent experience creating digital products and experiences.
Bachelor’s or Master’s degree in User Experience Design, Human-Computer Interaction, or a related field, or equivalent professional experience.
A portfolio demonstrating strong product-design craft across complex digital experiences, including work that progressed toward or into market.
Ability to translate ambiguous or technically complex opportunities into clear, intuitive product experiences.
Strong systems thinking and ability to connect individual interactions across broader journeys, platforms, or ecosystems.
Experience collaborating with cross-functional partners such as Product, Engineering, Data Science, Machine Learning, or Analytics.
Experience with, or demonstrated ability to quickly learn, AI, personalization, machine learning, or data-informed product experiences.
Strong prototyping skills and ability to use prototypes to explore interactions, communicate ideas, and evaluate product directions.
Strong communication and storytelling skills, including articulating design rationale and influencing cross-functional partners and senior stakeholders.
Ability to work effectively in ambiguous, evolving product spaces while maintaining a high bar for craft and execution.

Nice To Haves

Experience designing personalization, recommendations, identity, memory, preferences, or signal-capture experiences.
Experience designing products or experiences informed by AI or machine-learning systems.
Experience partnering closely with data scientists or working with model-driven product experiences.
Experience using AI-assisted design or prototyping tools.
Experience creating functional coded prototypes using React, Cursor, or similar technologies.
Front-end, full-stack, creative-technology, or design-technologist experience.

Responsibilities

Define and design experiences that help Expedia Group understand traveler intent, preferences, and behavior and turn those signals into useful personalized experiences.
Explore ways to create value from travelers’ first interactions and develop personalization from limited context.
Design ways for travelers to express preferences explicitly or implicitly, while considering whether personalization is understandable and explainable.
Connect product surfaces with the wider personalization ecosystem, including signals, memory, models, and traveler interactions.
Partner with technical teams to turn AI, machine learning, data, and personalization opportunities into intuitive experiences.
Use high-fidelity prototyping and experimentation to make ideas tangible, evaluate possibilities, and accelerate learning.
Help promising concepts mature into experiences that can inform and become part of Expedia Group products.
Apply strong interaction and visual design judgment to create cohesive, polished experiences.
Communicate design thinking, evidence, tradeoffs, and opportunities to help partners and leaders make informed decisions.
Share patterns, learnings, and approaches that help other teams apply personalization across the traveler journey.