Lead Product Designer

Rocket Companies•Remote - Michigan, MI

4d•$145,500 - $334,500

About The Position

This posting will be open until August 31, 2026. Applications received after this date may not be considered. The Lead Product Designer is responsible for designing customer-facing digital experiences that help people discover, explore, and choose Rocket's products and services. This role partners across Product, Engineering, Marketing, Brand, Content, SEO, and other cross-functional teams to create intuitive, visually compelling experiences that drive customer acquisition, engagement, and conversion. As a Lead Product Designer, you'll own complex Marketing focused initiatives from concept through execution, balancing customer needs, business goals, and technical constraints to deliver exceptional experiences. You'll leverage research, data, experimentation, and exceptional visual design and craft skillset to create scalable solutions while helping elevate the quality of design across the organization. AI is core to how we design. You'll bring an openness and genuine passion for AI-augmented ways of working, leveraging AI throughout the design workflow, from ideation and concept exploration to AI-assisted design and prototyping, to move faster, explore more broadly, and raise the bar on craft.

Requirements

7+ years of experience in product design.
Experience designing customer-facing digital products, with a portfolio demonstrating strong UX, interaction, and visual design across web and mobile platforms.
Openness, passion, and hands-on experience leveraging AI within the product design workflow, including ideation, AI-assisted design exploration, and rapid prototyping leveraging Figma Make, Claude Code, and Claude Desktop or similar tools.
Strong willingness to continuously adopt new AI capabilities as they emerge.
Strong understanding of interaction design, information architecture, visual hierarchy, typography, and responsive design.
Ability to translate complex customer and business problems into simple, elegant solutions.
Experience conducting and incorporating user research and usability testing into design iterations.
Excellent communication, presentation, and collaboration skills, with the ability to articulate design decisions, influence stakeholders, and advocate for user-centered design.
Experience partnering with cross-functional teams to deliver high-quality digital products.
Familiarity with front-end development concepts and implementation considerations.
Experience working within and evolving an established design system.

Nice To Haves

Experience designing marketing websites, landing pages, and top-of-funnel experiences.
A track record of experimenting with, evaluating, and championing new AI-enabled design workflows within a team or organization.
Experience using analytics, experimentation, and A/B testing to optimize user experiences.
Experience balancing brand expression with usability and business goals.
Knowledge of motion design or micro-interactions that enhance user experiences.
Experience working in agile product development environments.

Responsibilities

Lead end-to-end design for top of funnel customer-facing digital experiences, from discovery and ideation through UX/UI design, prototyping, validation, and implementation.
Own complex design initiatives that improve customer acquisition, engagement, and conversion while delivering exceptional user experiences.
Use AI tools throughout the design lifecycle, from ideation to prototyping to accelerate iteration, broaden exploration, and elevate deliverable quality.
Ability to define and execute against a forward-looking product vision while elevating visual design quality.
Collaborate closely with Product, Engineering, Marketing, Brand, Content, SEO, and other cross-functional partners to define strategy and create intuitive digital experiences.
Translate customer insights, business objectives, and data into thoughtful design solutions that solve real customer problems.
Develop user flows, wireframes, prototypes, and high-fidelity designs to effectively communicate design concepts and drive alignment across teams.
Work with user researchers to conduct usability testing and leverage analytics and customer feedback to continuously improve experiences.
Design scalable experiences that leverage Rocket's design system while identifying opportunities to improve patterns and elevate design quality across products.
Partner with engineers throughout implementation to ensure designs are delivered with a high level of quality, accessibility, and craftsmanship.
Facilitate design critiques, workshops, and collaborative working sessions to foster a culture of feedback and continuously improve design quality.
Stay informed on emerging design trends, customer behaviors, and industry best practices to help maintain a competitive edge in usability, performance, and visual design.
Advocate for customer-centered design by balancing user needs, business goals, technical feasibility, and measurable outcomes.
Mentor designers by providing guidance, constructive feedback, and opportunities for professional growth while promoting a collaborative and inclusive design culture.