Lead Producer (Full-Time)

STN Digital•San Diego, CA

6d•$87,600 - $110,000•Hybrid

About The Position

At STN Digital, we help the biggest brands in sports and entertainment win on social media. Our work powers global tentpole events, builds fanbases, launches shows, sells products, and shapes culture for partners like Netflix, the NFL, Hulu, Nike, NBA teams, and more. The Lead Producer is STN’s expert in social-first production, responsible for ensuring every production is strategically planned, expertly executed, and delivered at the STN Standard of Excellence. This role blends strategic leadership with hands-on production execution. This role blends strategic leadership with hands-on production execution, partnering across Creative, Social, Project Management, Client Success, and external production partners from ideation through final delivery. The Lead Producer brings production expertise into the creative process early, helping shape concepts, develop capture strategies, anticipate production needs, and determine the smartest and most effective way to bring ideas to life. Beyond individual productions, the Lead Producer is responsible for elevating STN’s overall production capabilities. This includes coaching and developing team members, improving processes and workflows, introducing new production approaches and technologies, and fostering stronger collaboration across departments. The Lead Producer also brings a deep understanding of how audiences consume content across social platforms and applies that knowledge throughout the production process. They develop platform-informed capture strategies that account for hooks and visual hooks, framing, pacing, UI-safe composition, creator-inspired storytelling, and editorial flexibility. The goal is to ensure every production is designed not only to look great, but to generate the volume, variety, and flexibility of assets needed to perform across platforms.

Requirements

5+ years of experience in production or producing within an agency, sports, and/or live entertainment environment
Deep understanding of how audiences consume content across social platforms (Instagram, TikTok, X, YouTube) and how that shapes capture strategy
Proven ability to lead productions onsite including managing crews, vendors, talent, and client expectations under real-time pressure
Strong budgeting, staffing, and logistics planning skills across productions of varying scale
Excellent client-facing communication and presentation skills
Track record of coaching or mentoring other producers and cross-functional teammates
Highly organized with strong systems-thinking and documentation habits
Proactive in identifying production risks and solving problems before they escalate
Comfortable operating in a fast-paced, reactive sports and entertainment environment where priorities shift quickly
Passionate about sports and live entertainment content
5+ years of relevant experience in production or producing within an agency, sports, entertainment, or media environment
Demonstrated experience managing production budgets, crews, and vendor relationships
Strong working knowledge of social-first content capture and platform-native best practices
Proficient use of production planning and project management tools

Nice To Haves

Experience developing training materials, playbooks, or process documentation a plus
Sports and livr entertainment industry experience strongly preferred

Responsibilities

Lead assigned productions from concept through final delivery by developing production plans, capture strategies, budgets, staffing recommendations, schedules, and logistics
Partner with Creative and Social to determine the strongest capture approach for every concept, factoring in platform behaviors, hooks, visual hooks, framing, pacing, and UI-safe composition
Bring production expertise into the creative process early, shaping concepts and identifying the smartest way to execute them
Generate and strengthen creative concepts that open new opportunities for clients and drive business growth through innovative production thinking
Lead crews, manage production partners, and direct onsite execution while supporting talent
Create a calm, organized, solutions-oriented production environment that maintains exceptional client service under pressure
Personally produce assigned projects while providing strategic oversight on productions led by other producers, freelancers, or cross-functional teammates
Partner daily with Creative, Social, Project Management, and Client Success to align on production priorities, communicate tradeoffs, and proactively solve production challenges
Serve as STN’s production expert in client meetings, pre-production planning, and production debriefs - communicating recommendations and setting expectations
Participate in ideation sessions, creative reviews, and pre-production calls to ensure concepts are executable while identifying opportunities to elevate creative through smarter capture approaches
Partner with leadership on production planning for pitches, estimates, staffing recommendations, and client presentations to support new business
Review production plans and provide feedback to producers and cross-functional teammates to keep production standards consistent across projects
Develop documentation, playbooks, training materials, and AI workflows that improve how teams plan and execute productions
Build and maintain relationships with freelance crews, vendors, and production partners while identifying opportunities to expand STN’s production offerings
Research emerging social trends, production technologies, platform updates, and creator behaviors to keep STN ahead of the curve