Lead Price Comparison Data Analyst - 12 Month Fixed Term Contract

First Central

1d•Hybrid

About The Position

At 1st Central, we are seeking a Lead Price Comparison Data Analyst to join us on a 12-month Fixed Term Contract. This role is crucial for transforming complex data from price comparison websites into actionable insights and compelling stories that drive business decisions. You will also lead the development and evolution of our Growth-Led Customer Segmentation framework. You will partner with cross-functional teams, including marketing, pricing, digital, product, and trading, to uncover opportunities, enhance customer journeys, and fuel growth. Your contributions will shape strategy, influence direction, and make a tangible difference to performance. You will be the vital link between data and decision-making, bringing stories to life through trends, patterns, and sharp analysis. You will make the complex simple, the data meaningful, and the insights impossible to ignore, whether engaging with technical experts or non-technical stakeholders.

Requirements

Extensive experience working in data analysis or data storytelling roles, analysing motor or home insurance price comparison data.
Extensive experience coding T-SQL and manipulating large datasets.
Data Storytelling & Insight Generation: Ability to translate complex data into compelling narratives and actionable business insights.
Analytical Mindset & Problem Solving: Passion for analysing and transforming data to help solve real business problems.
Industry Price Comparison Expertise: Proven experience in data analysis or data storytelling with a focus on motor or home insurance price comparison data.
Stakeholder Management & Influencing: Ability to influence and support stakeholders, confidently managing expectations in a dynamic environment.
Communication & Documentation: Strong verbal and written skills, with the ability to create clear, well-structured, and maintainable project documentation and analysis.

Nice To Haves

Experience in DataBricks, Python and Power BI advantageous.
Knowledge of customer segmentation frameworks advantageous.
Understanding of a service-based approach in delivering assets for use by other teams.
Appreciation of importance of attention to detail.

Responsibilities

Analysing, optimising and transforming price comparison data into clear, engaging narratives that supports new and existing initiatives.
Supporting the Pricing teams to understand and optimise price comparison data to enhance pricing models and related projects.
Capturing requirements, understanding data pipelines which support our retail and technical pricing functions and enabling key price comparison data to be tested, optimised and used in the most efficient way.
Supporting business teams with understanding customer behaviour through our growth-led customer segmentation framework, supporting AB test plans and analysing results while optimising segments to meet business objectives.
Developing and supporting the PCW data roadmap while tracking benefits / uplift from the price comparison data roadmap across the Pricing & Proposition pillar at First Central.
Reviewing and providing commercial benefit analysis of any new price comparison data for the business, and supporting central data teams with ingestion and testing.
Presenting segmentation data findings and insights to senior leadership and cross-functional teams, driving awareness of customer trends and recommending actionable changes to business strategies.
Complying with the requirements, and acting in accordance with, the Group Code of Conduct and Fitness and Propriety policies at all times.
Ensuring compliance with Company Policies, Values and guidelines and other relevant standards/ regulations at all times.
Participating in annual staff appraisal, staff development and in-service training activities in line with the Commercial Data Competency Framework.