Lead Performance Marketing Analyst
About The Position
Medica is a nonprofit health plan with more than a million members that serves communities in Minnesota, Nebraska, Wisconsin, Missouri, and beyond. We deliver personalized health care experiences and partner closely with providers to ensure members are genuinely cared for. We're a team that owns our work with accountability, makes data-driven decisions, embraces continuous learning, and celebrates collaboration - because success is a team sport. It's our mission to be there in the moments that matter most for our members and employees. Join us in creating a community of connected care, where coordinated, quality service is the norm and every member feels valued. We're seeking a strategic, data-driven Lead Performance Marketing Analyst to enhance the impact of our marketing initiatives across both acquisition and retention. This role will be pivotal in defining how we measure success, optimize performance, and scale our efforts effectively. In addition to driving marketing and analytics infrastructure forward, this individual will serve as a mentor and leader to other Performance Marketing Analysts-guiding them in applying advanced analytical techniques and elevating the overall analytical maturity of the team. Performs other duties as assigned.
Requirements
- Bachelor's degree or equivalent experience in related field
- 5+ years of work experience beyond degree
- Proven experience in marketing analytics, performance marketing, or data science roles
- Strong proficiency in SQL, Python or R, and data visualization tools (e.g., Tableau, Power BI)
- Deep understanding of marketing attribution, media mix modeling, and A/B testing
- Excellent communication skills and stakeholder management experience
- Experience building or contributing to marketing data infrastructure
Responsibilities
- Data collection and preparation
- Gather data from diverse sources, then clean, process, and structure it for analysis and model development. This includes integrating data from various tables and systems to enable personalized customer communications.
- Measurement & Testing
- Develop robust measurement frameworks and experimentation plans to uncover actionable insights and continuously improve marketing performance.
- Marketing Investment Optimization
- Build and refine predictive models to guide budget allocation and maximize ROI across channels and campaigns.
- Stakeholder Enablement
- Empower marketing and business partners through self-service analytics, training, and intuitive data visualizations that drive smarter decision-making.
- Analytics Maturity & Infrastructure
- Contribute to the development of a centralized marketing Datamart, ensuring clean, accessible, and scalable data to support advanced analytics and reporting.
Benefits
- competitive medical, dental, vision, PTO, Holidays, paid volunteer time off, 401K contributions, caregiver services and many other benefits to support our employees
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Ambulatory Health Care Services
Number of Employees
1,001-5,000 employees
