Performance Marketing Lead
About The Position
We’re seeking a data-driven and results-oriented Performance Marketing Lead with strong hands-on keyboard (HoK) experience across Amazon and Walmart advertising platforms, including PPC and DSP. This role requires someone who thrives in a fast-paced environment, can manage campaign performance down to the dollar, and is comfortable communicating across all levels- including the C-suite. You will be responsible for driving customer acquisition, revenue growth, and efficiency across multiple verticals including pharma, kitchen/home, and authors/publishing.
Requirements
- 3–5+ years of hands-on experience in performance marketing, specifically managing:
- Amazon Advertising (PPC and DSP)
- Walmart Connect
- Strong understanding of eCommerce funnels and digital advertising best practices
- Experience managing budgets and scaling spend while maintaining efficiency targets
- Proficiency with data tools and platforms (Excel, Amazon Ads Console, Walmart Ad Center, analytics platforms)
- Deep knowledge of ROAS, CAC, LTV, and performance reporting
- Excellent communication skills; confident in adapting tone and approach for cross-functional teams and executives
- Analytical mindset with a passion for testing and optimization
Nice To Haves
- Experience in one or more of the following verticals preferred: pharma, kitchen/home products, authors/publishing
Responsibilities
- Hands-on campaign execution and optimization on Amazon (PPC, DSP) and Walmart Connect, including:
- Keyword strategy, bid management, and audience targeting
- Budget allocation and pacing to meet ROAS and CPA goals
- A/B testing, creative iteration, and conversion rate optimization (CRO)
- Develop and deliver weekly performance reports, highlighting insights, optimizations, and recommendations
- Monitor and improve key performance metrics including ROAS, CPC, CTR, and CVR
- Collaborate cross-functionally with sales, creative, and product teams to align messaging and strategy
- Present campaign performance and strategic recommendations to senior leadership and C-suite
- Adapt communication and presentation styles for diverse stakeholders
- Stay up to date on platform changes, competitive trends, and new tools to maintain cutting-edge campaign performance
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What This Job Offers
Job Type
Part-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
11-50 employees
