Performance Marketing Lead

Masterworks•New York, NY

1d•$100,000 - $120,000•Onsite

About The Position

This role sits at the intersection of marketing, analytics, and capital formation. We are seeking a driven individual to work with our inbound team who will be responsible for end-to-end campaign management and buying media in excess of $150k+ per month across: Email newsletters (MorningBrew, Beehiiv, Kiplinger, etc) Affiliates (Moneywise, Forbes, Yahoo Finance, Benzinga, etc) YouTube Creators and Podcasts Ad platforms (Google Ads, Native display, LinkedIn, etc) And more (direct mail, radio, organic social, etc) You will: Source, negotiate, and manage advertising opportunities with hundreds of potential newsletters, websites, or creators. Write, design, and produce ad creatives for long-form, short-form, and scripted content. You will personally own ad copy; light design execution (e.g., Figma) is expected, with internal design resources available for high-scale assets. Analyze ad performance and negotiate optimal partnership structures. Control monthly budgets of $500k+. Success looks like: $150k+ in scalable monthly ad spend within 60 days at 1.0x ROAS or higher A robust, continually refreshed pipeline of ad partners. Rapid creative iteration cadence, with new tests launched weekly across top channels. Clear documentation and forecasting of performance, media planning, and creatives. Strong collaboration with advisors and analysts to ensure lead quality translates into funded investments. You are: Highly analytical, skilled at working in spreadsheets Adept at negotiating from a buyer’s perspective Familiar with the landscape of investing content online Detail-oriented—from contract red‑lines to spreadsheet linking. Organized enough to manage dozens of concurrent partners, creatives, and campaigns. This role is not a fit if you: Prefer brand marketing, PR, or lifecycle email ownership Prefer marketing to Gen-Z or broad audiences Are uncomfortable negotiating deals or owning ROAS Want a people-management role today rather than hands-on execution Cannot explain what a Sharpe ratio measures, off the top of your head right now Cannot name your three favorite investing newsletters and podcasts

Requirements

Bachelor’s Degree in Business, Economics, Finance, or related.
Comfortable analyzing performance data using spreadsheets and internal reporting tools (SQL experience is a plus, not a requirement).
2-5 years of experience in marketing or growth in a startup environment.
Highly analytical, skilled at working in spreadsheets
Adept at negotiating from a buyer’s perspective
Familiar with the landscape of investing content online
Detail-oriented—from contract red‑lines to spreadsheet linking.
Organized enough to manage dozens of concurrent partners, creatives, and campaigns.

Nice To Haves

SQL experience is a plus, not a requirement

Responsibilities

Source, negotiate, and manage advertising opportunities with hundreds of potential newsletters, websites, or creators.
Write, design, and produce ad creatives for long-form, short-form, and scripted content.
You will personally own ad copy; light design execution (e.g., Figma) is expected, with internal design resources available for high-scale assets.
Analyze ad performance and negotiate optimal partnership structures.
Control monthly budgets of $500k+.