Performance Marketing Lead

nemetschek

About The Position

The Performance Marketing Lead is a hands-on, results-driven leader responsible for driving demand generation and measurable business growth for our SaaS technology supporting all sister brands. This role requires deep expertise in search engine marketing (SEM), digital channel optimization, analytics, tagging/tracking, and advanced measurement enablement. Digital Performance Strategy & Execution Lead the development and execution of digital performance media campaigns across paid search, social, programmatic display, and other emerging digital channels with expertise in channel optimization across platforms (e.g., Google, Microsoft, YouTube, Meta, LinkedIn, Tiktok, Connected TV, and more) Own digital paid channel optimization, continuously testing and refining tactics to impact business targets (MQLs, Webstore revenue, Direct sales revenue, and more) Oversee daily, hands-on management of performance marketing campaigns, including analysis, multi-campaign set[1]up, bid management, creative optimization, conversion strategy, and reporting. Build full lifecycle media campaigns tailored to target segments/ICP models to support and facilitate customer journey acceleration (e.g., Awareness, Consideration, Conversion, Expansion). Deep understanding of B2B CRM platforms and offline conversion tracking, with the ability to adapt media and attribution strategies as third-party cookies are phased out. Skilled in tracking leads through the full funnel and optimizing for quality metrics such as sales-qualified leads (SQLs), not just platform conversion volume. Measurement, Analytics & Attribution Manage media and conversion attribution from first touch, last touch, and multitouch attribution to maximize media performance and attribute media impact on business outcomes from the marketing pipeline and attribution to conversion on revenue. Collaborate with regional marketing/sales leadership on media budget strategy, allocation, and forecasting to ensure efficient investment across channels and alignment with growth objectives. Cross-Functional Collaboration & Leadership Collaborate cross-functionally with product, creative, analytics, and sales teams to ensure digital media strategies are integrated with broader marketing and business objectives. Stay ahead of digital marketing trends, search engine/social media algorithm updates, and especially the evolving landscape of AI technologies and use cases.

Requirements

7+ years of experience in B2B SaaS demand generation, performance marketing and/or growth marketing.
Bachelor’s Degree in Marketing or related field, preferably with a background in Marketing, Business, Communications or related field.
You have a proven track record of successfully managing large-scale marketing projects, demonstrating expertise in project planning and execution.
You have a history of collaborating effectively with cross-functional teams, including sales, product, and creative departments, to achieve business objectives.
Experience in managing multi-figure budgets, ensuring cost-effective resource allocation and financial compliance.
You are proficient in Agile and other project management methodologies, with the ability to adapt to changing project requirements.
You possess excellent written and verbal communication skills, enabling effective stakeholder management and team collaboration.
Highly adaptable and flexible, with a proven ability to navigate complex project environments and adjust strategies as needed.
A results-driven professional who thrives in a fast-paced, dynamic environment.

Nice To Haves

Experience in the AEC (Architecture, Engineering, and Construction) industry.
Comfortable learning new technology and adopting processes. After all, we are a software company
Proficiency in marketing automation platforms, CRM tools (Salesforce), and data analytics tools

Responsibilities

Lead the development and execution of digital performance media campaigns across paid search, social, programmatic display, and other emerging digital channels with expertise in channel optimization across platforms (e.g., Google, Microsoft, YouTube, Meta, LinkedIn, Tiktok, Connected TV, and more)
Own digital paid channel optimization, continuously testing and refining tactics to impact business targets (MQLs, Webstore revenue, Direct sales revenue, and more)
Oversee daily, hands-on management of performance marketing campaigns, including analysis, multi-campaign set[1]up, bid management, creative optimization, conversion strategy, and reporting.
Build full lifecycle media campaigns tailored to target segments/ICP models to support and facilitate customer journey acceleration (e.g., Awareness, Consideration, Conversion, Expansion).
Deep understanding of B2B CRM platforms and offline conversion tracking, with the ability to adapt media and attribution strategies as third-party cookies are phased out. Skilled in tracking leads through the full funnel and optimizing for quality metrics such as sales-qualified leads (SQLs), not just platform conversion volume.
Manage media and conversion attribution from first touch, last touch, and multitouch attribution to maximize media performance and attribute media impact on business outcomes from the marketing pipeline and attribution to conversion on revenue.
Collaborate with regional marketing/sales leadership on media budget strategy, allocation, and forecasting to ensure efficient investment across channels and alignment with growth objectives.
Collaborate cross-functionally with product, creative, analytics, and sales teams to ensure digital media strategies are integrated with broader marketing and business objectives.
Stay ahead of digital marketing trends, search engine/social media algorithm updates, and especially the evolving landscape of AI technologies and use cases.

Benefits

People-focused, entrepreneurial culture with the backing of a stable, global, corporate entity – Nemetschek
Competitive compensation and benefits package
100% paid medical premiums for employees, 80% paid for dependents
Fully vested 401K right from the day you start
Generous PTO, including sick/mental health & volunteer days
Free & unlimited access to BetterUp Care, a well-being platform
Work-life balance fostered through a culture of diversity, inclusion, and appreciation of individual lifestyle needs
Opportunity for continuous professional development
Free & unlimited access to LinkedIn Learning
Up to $5K annual education reimbursement (after 1 year tenure)