Performance Marketing Analyst

Bass Pro Shops

About The Position

The Performance Marketing Analytics team is responsible for marketing efficiency; ensuring marketing is hitting its overall customer goals, channels are performing to return on ad spend targets, and campaigns are accomplishing business objectives. Leveraging internal databases and third-party platforms, this team member is responsible for building and analyzing reports, helping administer key marketing/CRM tools, delivering insights to cross-functional teams (i.e. print, broadcast media, customer marketing, category marketing), and identifying opportunity to hit targets or improve efficiency. The ideal candidates for this role enjoy working cross-functionally with partners, are self-starters who can create relevant reports from scratch, acts as a “power user” of key martech/CRM platforms, can synthesize results across broad sets of data, and observe business needs and proactively recommend data-driven, technology-enabled solutions.

Requirements

Bachelors Degree in: Marketing/Research/Statistics/Economics
2 years of experience of analytical experience, CRM, or customer analytics experience
Hands-on experience in at least one CRM or marketing automation platform (e.g., Salesforce, Dynamics, HubSpot, Adobe/Oracle, ESPs, CDPs), including building audiences or campaign lists
Experience creating reports from variety of tools (i.e. Adobe, Google, Domo, ESPs, CDPs, CRM platforms, etc.)
Strong understanding of retail, e-commerce, customer analytics and media channels and how customer data flows across systems
Ability to query complex data warehouses and aggregate data for strategic reporting
Strong communication skills across various levels of stakeholders in the organization
Proactive in identifying potential data-based and platform-based opportunities and escalating those to program owners
Willingness to ask for feedback and priorities from cross-functional business partners to ensure relevancy in reporting and analysis and martech enhancements
Ability to balance strategic thinking and disciplined analytical practices with flexibility in a fast-paced retail environment (where priorities may shift)
Ability to sort through large amounts of data, validate and improve data sources and develop a consistent, actionable business narrative while documenting key processes and configuration decisions.

Responsibilities

Create ad-hoc and automated reports leveraging both SQL and point-and-click environments (varies based on data set)
Analyze results and translate findings into deck-based readouts
Create data-based recommendations for campaign marketing segmentation, customer acquisition, retention, reactivation and track performance
Design marketing tests across various channels
Work with business owners to ensure confidence in customer segmentation across various platforms and programs (support definition and deployment of audiences)
Partner with channel and campaign owners to propose KPIs for programs which are currently not tracked
Serve as a power user and light administrator for key marketing platforms (e.g., CRM, ESP, CDP), including basic configuration, list/segment management and data validation
Help troubleshoot data and integration issues across marketing platforms and coordinate with internal teams or vendors as needed
Document repeatable martech/CRM processes and audience strategies to support scale and knowledge sharing
All other duties as assigned

Benefits

Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
Medical
Dental
Vision
Health Savings Account
Flexible Spending Account
Voluntary benefits
401k Retirement Savings
Paid holidays
Paid vacation
Paid sick time
Bass Pro Cares Fund
And more!