Marketing Performance Analyst

Group 1 Automotive•Houston, TX

About The Position

Group 1 Automotive , a leader in automotive retail, is looking to add a Marketing Performance Analyst to our team. Group 1 is a Fortune 250 company that owns and operates automotive dealerships and collision centers in the United States and United Kingdom. We offer our associates a team environment, great benefits and ongoing training and support. If you are in alignment with our values of integrity, transparency, professionalism, teamwork and respect - now might be the time for you to accelerate your career as part of the best company in automotive retail. Apply today or refer a qualified friend. In addition to competitive pay, we offer our associates the following benefits: Opportunity to grow into a bigger position Health, Dental, Vision, Life, and Disability insurance 401(k) plan with company match Paid Time-Off Employee Stock Purchase Plan Employee Vehicle Purchase Program Professional work environment, with job training and advancement opportunities Job Summary: The Marketing Performance Analyst will play a key role in transforming marketing data into insights that guide strategy and execution. This role partners closely with marketing and business stakeholders to define requirements, build proof-of-concept dashboards, and deliver actionable reporting that drives decision-making. The analyst will monitor performance across digital, social, and lifecycle programs, ensuring results are measured accurately and presented in a way that connects data to business goals. This position requires SQL skills for analysis, experience with BI tools to build dashboards, and the ability to present findings in a way that clearly connects data to marketing goals.

Requirements

Bachelor’s degree in marketing, analytics, or related field
2-3 years of experience building reports and supporting queries
Proficient in SQL and building complex queries
Experience with visualization applications (Qlik, PowerBI, Tableau)
Understanding of marketing performance metrics
Experience with Google Analytics
Experience working with large data files
Experience with relational databases
Experience building and presenting analysis findings
Strong communications skills
Problem-solver
Accepts responsibility for quality of work and continuous improvement
Ability to interact with both technical and non-technical personnel
Willingness to learn and test new tools and approaches to accelerate data analysis
All applicants must pass pre-employment testing to include: background checks, and drug testing in order to qualify for employment

Responsibilities

Marketing Program Reporting Design marketing dashboards to evaluate key marketing programs and opportunities
Define dashboard requirements based on feedback with key stakeholders
Define dashboard metrics and align metrics with dashboard objectives
Build proof-of-concept reports
Create queries to enable customer reports
Digital & Social Analytics Monitor digital engagement and path to purchase within the lifecycle program
Develop reports for organic social posts to monitor compliance
Support integration of compliance-related data with other systems
Develop email and mail deliverability reports to identify risks and improvements
Define customer attributes related to digital behavior for the customer data
Data analysis Define and manage ad hoc analysis projects
Write SQL queries to perform ad hoc analysis
Summarize results of analysis projects and key findings
Present analysis findings and recommendations to internal stakeholders
Support the development of predictive models
Project/quality management Develop and manage the roadmap for marketing dashboards and reports
Define project plans to build reports and manage project success
Collaborate with engineering to build reports
Monitor data quality to ensure accuracy of reports