Lead, Paid Search
About The Position
At AmaWaterways, we believe meaningful careers begin with purpose, passion and a shared commitment to delivering unforgettable experiences. For those who value curiosity, connection and personal enrichment, AmaWaterways offers the opportunity to help craft meaningful river journeys that invite travelers to follow their own current. Built on a foundation of heartfelt hospitality, we treat our guests—and each other—with genuine care, warmth and respect. AmaWaterways fosters a collaborative environment both onboard our ships and across our global network of offices, where team members grow together, support one another and take pride in upholding the high standards and thoughtful service our company is known for. We invite talented, motivated professionals to explore our career opportunities and begin their journey with AmaWaterways today. SUMMARY: Responsible for the strategic planning, execution, and ongoing optimization of paid search and Performance Max campaigns across Google and Bing platforms. This role requires the use of discretion and independent judgment in decision-making related to budget allocation, campaign structure, creative direction, and performance strategy. The position plays a critical role in shaping media performance, driving cross-functional alignment, and influencing broader digital marketing objectives in partnership with analytics, CRM, and content stakeholders.
Requirements
- Bachelor's Degree (BA) from four-year college or university, or four or more years of related experience and/or training, or equivalent combination of education and experience.
- Mandatory certifications: Google Ads Search Certification, Google Ads Shopping Certification, Microsoft Advertising Search Certification, and Microsoft Advertising Shopping Certification.
- Microsoft Office Suite; Project Management Software, Internet Software, Spreadsheet Software, Word Processing Software, Electronic Mail Software, Presentation Software
- Four or more years in paid search, ideally in-house or agency
- Expert in Google Ads, Performance Max, and Google Analytics
- Google Ads & Microsoft certification
- Strong analytical and Microsoft Excel skills
- Excellent communication and presentation skills
Nice To Haves
- Nice-to-have certifications: Google Ads Measurement Certification, Google Ads Display Certification, Google Ads Video Certification, Google Merchant Center Fundamentals, Google Analytics Certification (GA4), Microsoft Advertising Native & Display Certification, and Search Ads 360 Certification.
- Experience with feed management platforms (e.g., Feedonomics, Productsup, GoDataFeed) for optimizing product feeds for Google and Microsoft Shopping campaigns
- Luxury travel experience a plus
Responsibilities
- Develop and manage comprehensive paid search and Performance Max strategies that align with broader business goals and revenue targets.
- Exercise independent judgment in campaign planning, budget forecasting, and media investment decisions to meet ROAS and customer acquisition goals.
- Lead the architecture, implementation, and optimization of paid campaigns across Google Ads (Search, PMAX, YouTube, Shopping) and Bing, ensuring best practices in structure, bidding, and creative application.
- Evaluate and interpret campaign performance data to identify strategic opportunities and formulate testing roadmaps; adjust tactics and strategy based on learnings.
- Collaborate cross-functionally with analytics, CRM, and merchandising teams to interpret complex data sources and incorporate multi-touch attribution, LTV models, and audience insights into campaign strategy.
- Independently generate and present weekly and monthly reporting, inclusive of performance trends, strategic recommendations, and testing insights for leadership review.
- Partner with SEO and content leads to align paid and organic keyword strategies, influence content roadmap, and optimize user journeys across channels.
- Influence platform-level innovation and propose new initiatives to enhance media effectiveness and customer engagement.
- Stay informed on industry trends, Google Ads platform changes, and evolving best practices; proactively recommend policy or process updates accordingly.
- May be required to work extended hours, evenings, weekends, or holidays based on business needs and campaign requirements.
- Performs other related duties as assigned by management.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
