Lead, Onboarding Marketing

Humana

11d•Remote

About The Position

Become a part of our caring community and help us put health first Become a part of our caring community and help us put health first Humana is a Fortune 50 healthcare leader with over $100 billion in annual revenue, committed to improving the health and well-being of vulnerable populations across the United States, including seniors and lower-income individuals. With a strong foundation in innovative technology and data-driven solutions, Humana is transforming healthcare by making high-quality care more affordable, accessible, and secure. At Humana, we believe that onboarding new members is essential to improving outcomes and enhancing member well-being. Our Onboarding Marketing team plays a pivotal in accelerating member time-to-value and increasing retention, satisfaction, and outcomes. We are seeking a strategic and collaborative Lead, Onboarding Marketing, to guide the development and execution of campaigns that delivers a warm, trusted, and efficient onboarding experience that empowers new members to understand and use their benefits confidently. As a Lead, you’ll guide agile pods, shape campaign strategy, and ensure execution aligns with enterprise goals. This role is ideal for a marketing leader who thrives in agile environments and is passionate about using data, empathy, and storytelling to drive measurable impact to retention and engagement.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field or equivalent years of relevant experience
5+ years of experience in lifecycle, onboarding, or customer engagement marketing
2+ years of experience leading agile teams or cross-functional pods
Strong understanding of omni-channel marketing and journey orchestration
Highly analytical mindset; using analysis to make informed, strategic decisions including audience targeting, prioritization, and test plans
Experience with marketing automation platforms and CRM tools
Excellent facilitation, prioritization, and problem-solving skills

Nice To Haves

Experience in healthcare, insurance, or other regulated industries
Familiarity with NBA engines, customer data platforms (CDPs), and real-time decisioning technologies (e.g., Adobe Experience Platform, Pega)
Exposure to agile marketing operating models and performance optimization frameworks

Responsibilities

Define pod-level strategy for onboarding campaigns aligned with enterprise goals and member needs.
Lead end-to-end execution of multi-channel marketing initiatives (email, mail, SMS, app, web, call center, IVR), ensuring timely delivery and measurable impact.
Own the learning agenda—developing hypotheses, running experiments, and applying insights to optimize campaign performance. Develop creative briefs and partner with creative teams to shape compelling campaign assets that reflect brand standards and resonate with target audiences.
Facilitate agile ceremonies (e.g., sprint planning, stand-ups, retrospectives) to keep pods focused, aligned, and delivering against goals.
Remove blockers and escalate dependencies to enable smooth cross-functional collaboration and timely decision-making.
Work cross-functionally across data, analytics, and product teams to embed NBA (Next Best Action) logic and personalization into member journeys.
Support reporting and performance tracking, surfacing insights and recommendations to inform future strategies and roadmap evolution.