Marketing Lead

Prominence Advisors

9d•Hybrid

About The Position

The Marketing Professional is a dedicated, hands-on marketing role responsible for executing Prominence’s marketing strategy and evolving it over time. This role sits on the Enablement team, reporting to the Director of Sales Operations, and partners closely with Sales, Delivery, and Revenue teams to support growth, visibility, and consistent execution. This position works extremely closely with Prominence’s Business Development Representatives and existing marketing support resources, ensuring marketing initiatives directly enable top-of-funnel efforts while maintaining clear ownership of marketing execution. The role is responsible for executing an established marketing plan while also contributing to the ongoing evolution of Prominence’s marketing strategy and execution as priorities and needs develop.

Requirements

6–8 years of experience in a marketing-focused role (B2B experience preferred)
Proven experience owning marketing execution end-to-end, not just strategy
Prior experience using Salesforce as an end user, including comfort navigating core functionality, pulling basic reports, understanding standard objects and relationships, and using the platform to support documentation, campaigns, and cross-team coordination
Demonstrated ability to synthesize complex or technical services into clear, compelling, and marketable messaging and strategy
Experience working with graphic designers and/or external vendors to produce marketing assets
Experience with marketing tools, AI-driven workflows, or automation platforms (or strong interest and ability to learn quickly)
Healthcare and/or professional services experience is strongly preferred
Demonstrates a high degree of professionalism by treating others with respect, keeping commitments, building trust within the team, working with integrity, and upholding organizational values ("Do Great Work and Move Mountains").
Demonstrated ability to execute marketing initiatives across content, campaigns, events, and digital channels with attention to quality and consistency.
Able to synthesize complex or technical services into clear, compelling, and marketable messaging without requiring deep subject-matter expertise.
Demonstrates understanding of how marketing supports pipeline development, top-of-funnel activity, and broader revenue goals.
Comfortable working with marketing data, workflows, and reporting to maintain accuracy, integrity, and visibility across systems.
Capable of managing multiple workstreams, timelines, and stakeholders efficiently while maintaining momentum and follow-through.
Approaches marketing challenges with a practical, solution-oriented mindset and brings new ideas to execution.
Effectively conveys clear, concise messages to internal and external audiences through written and verbal communication.
Works effectively with Sales, Delivery, Enablement, and external partners in a highly cross-functional environment.

Nice To Haves

Healthcare and/or professional services experience is strongly preferred

Responsibilities

Own and execute Prominence’s marketing initiatives across channels, ensuring consistent, high-quality delivery aligned to business priorities
Partner closely with Business Development Representatives as well as Sales and Delivery teams to support top-of-funnel enablement, aligned messaging, and coordinated execution
Collaborate with Sales and Delivery teams to ensure messaging aligns with offerings, delivery realities, and market needs
Contribute to the ongoing development and refinement of marketing initiatives and campaigns
Identify and execute creative approaches to expand Prominence’s visibility, including webinars and thought leadership programming
Lead the generation of marketing collateral, including sales enablement materials, thought leadership, event assets, and digital content
Partner with graphic designers and external vendors to produce on-brand, high-quality marketing assets
Contribute to website content and structure, ensuring cohesive branding, clear messaging, and intuitive organization
Ensure consistency of messaging and visuals across marketing platforms, sales materials, and digital properties
Plan and manage conference and event logistics, including timelines, materials, vendor coordination, and on-site needs
Support Prominence-hosted events such as Basecamps, roundtables, and conferences through logistics and content coordination
Own the integrity, accuracy, and usability of marketing-related data across systems
Use Salesforce confidently as a marketing end user for documentation, campaign execution, coordination with Sales, and reporting inputs
Maintain a strong working understanding of marketing workflows, dependencies, and data flows
Identify opportunities to streamline processes, improve data quality, and reduce manual effort through better tooling or automation
Actively evaluate, test, and recommend marketing tools, AI applications, and automation approaches that support scale and efficiency
Support the ongoing evolution of Prominence’s marketing capabilities and tech stack