Lead, Marketplace Integrated Media Strategist – North America

Nike • Beaverton, OR

5d • Hybrid

About The Position

We are seeking a seasoned paid media manager passionate about driving an outstanding Online-to-Offline (O2O) media program at Nike. The ideal candidate has a strong understanding of full funnel media and O2O consumer journeys, balanced with a passion for innovation and creativity. They should be well-versed in media planning, buying, and reporting, agency management, and have a drive for implementing test plans for paid media. The ability to showcase how campaigns deliver against primary brand and business goals to peers and senior leaders is critical. Team fit is crucial. We are looking for a curious self-starter and a willing teammate who takes pride in ownership and wants to continuously drive for better. You thrive in team environments and aim to maximize the output of the whole team.

Requirements

• Bachelor's degree in Advertising, Marketing or related field - will accept any suitable combination of education, experience and training
• At least 5 years’ experience in integrated media for an industry-leading organization (experience at an omni-channel retailer is a plus)
• Expertise and passion for paid media marketing across key traditional and digital channels, including an understanding of how all stages of the marketing funnel work together and drive impact to brick & mortar stores (our own stores and retailers who carry our product)
• Experience planning and implementing full funnel media campaigns including strategic planning, briefing, executing, measurement, reporting, and socializing significant insights and findings to leadership teams
• Strong analytical skills & comfort with getting your “hands dirty”- diving deep into the data to impact business decisions and marketing strategy/optimizations
• Strong financial acuity across a variety of project sizes and scopes with a consistent track record of delivering against sharp measurable KPIs (revenue, visitation, brand favorability, etc.)
• Detail-oriented with strong project management skills and the ability to prioritize and manage multiple tasks simultaneously
• Excellent written and verbal communication skills
• Proven track record of working highly-collaboratively and cross-functionally, including with various marketing subject areas, data and technical teams
• Good human. Great teammate. Positive mentality. Ability to rapidly learn new things.

Nice To Haves

• Experience with Retail Media Networks a plus

Responsibilities

• Lead media strategy for Nike brick-and-mortar stores in North America – including annual and quarterly planning, forecasting, projections, measurement, optimizations, testing, and new store openings
• Manage an agency team supporting marketing for Nike NA Stores
• Educate cross-functional partners on media strategy and work with other marketing teams to creatively problem solve and drive success for Nike Stores as a whole
• Support our Integrated Media and Partner Marketing teams efforts with wholesale accounts - consulting and bring strategic thought leadership in the media space
• Stay current with and share industry trends and best practices to continuously refine strategies as capabilities, tools, methods, privacy evolves
• Collaborate with digital commerce, retail, earned, and owned leads to drive integration and efficiency across consumer touchpoints to drive overall best impact and efficiency for the brand
• Evaluate and implement product and audience research to drive retail and advertising decisioning
• Partner across teams to ensure alignment and proper instrumentation/implementation, looping in experts as needed
• Serve as subject matter expert and key point of contact for our team in this space

Benefits

• Accommodations to complete the interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior