Lead Marketing Strategist

Sunstone HR Consulting • Phoenix Metro, AZ

4d • Onsite

About The Position

School Harbor is an educational technology services company based in Phoenix, Arizona, that provides software development, product strategy, and specialized data solutions for K-12 schools, districts, and EdTech startups. The team is looking for someone with sales development/outbound experience and/or marketing experience to support service delivery to clients and the development and refinement of new products and services to accelerate the growth pipeline.

Requirements

• 4-6 years of marketing or sales experience
• Ideally with a fast-paced B2B or B2C digital marketing experience
• SaaS sector, an edtech environment or start up highly preferred.
• Interested in digital transformation, SEO, website rebranding, paid media and social media management.
• Can think about the big-picture positioning but are equally excited to write the email copy, build the landing page, and pull the metrics yourself.
• Can write compelling copy and have a knack for turning technical jargon into human, benefit-driven language.
• Go-getter and can work in a fast-changing startup environment where priorities evolve, and you aren’t afraid to test, learn and iterate quickly.

Responsibilities

• Continue building out of School Harbor’s outbound marketing experience and delivery services to clients.
• Automate and templatize School Harbor’s products and services.
• Build new services, develop buyer profiles, and execute targeted campaigns.
• Develop and execute go-to-market strategies for new product features, updates, and expansions.
• Drive the execution of new product releases, feature updates, and market expansions from conception to post-launch reporting.
• Design, execute, and oversee multi-channel campaigns (content marketing, email, social media, paid media, webinars, field events, and phone campaigns) to generate high-quality leads.
• Define key performance indicators (KPIs) for launches, monitor acquisition metrics, and use data to continuously optimize our funnel.
• Conduct competitor analysis and customer interviews to distill complex product features into simple, value-driven messaging.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed