Lead Marketing Strategist

FERGUSON • Erlanger, KY

4d • Onsite

About The Position

The Lead Marketing Strategist is a senior role responsible for shaping and activating integrated marketing and communication strategies across Signature Hardware’s ecosystem. This position connects marketing priorities, omnichannel strategy, and brand story-telling to ensure cohesive, high-impact campaigns across paid, owned, and earned channels. The Lead Marketing Strategist plays a critical part in ensuring marketing efforts are cohesive and driven by a passion for consumers. They connect strategy and action to deliver meaningful brand growth and outstanding digital experiences. This role requires deep expertise in digital marketing and eCommerce strategy. The ideal candidate would have exceptional communication skills, strong cross-disciplinary collaboration, and the ability to manage multiple complex initiatives simultaneously - balancing strategic vision with operational excellence. Previous experience working at an agency or as main point of contact for external agencies also beneficial. Candidate should champion our values: can-do attitude, thoughtful, dependable, resourceful, people-focused, and driven.

Requirements

• Bachelors degree in Marketing, Business, or a related field, or equivalent professional experience.
• 7+ years of experience in marketing, digital strategy, eCommerce, or related subject areas, with demonstrated ownership of complex initiatives.
• Strong critical thinking skills paired with hands-on execution experience across marketing strategy, campaign and comms planning, and channel performance optimization.
• Proven ability to translate data and analytics into actionable insights and business recommendations.
• Experience with eCommerce platforms (e.g., Salesforce Commerce Cloud, Magento, Shopify Plus) and analytics tools (e.g., GA, Business Manager, testing platforms).
• Solid understanding of communication planning, customer journey mapping, and omnichannel marketing principles.
• Exceptional communication, organization, and collaborator management skills.
• Ability to lead cross-functional teams, manage multiple priorities, and drive initiatives to completion in a fast-paced environment.

Nice To Haves

• Previous experience working at an agency or as main point of contact for external agencies also beneficial.

Responsibilities

• Develop a deep understanding of the brand's value propositions, customer segments, market dynamics, and competitive landscape to inform integrated marketing and digital strategies.
• Lead the planning of multi-channel marketing initiatives, driving brand visibility, engagement and conversion - ensuring brand consistency, consumer engagement, and channel performance.
• Define and align messaging frameworks, campaign narratives, and go-to-market communication plans across channels.
• Collaborate closely with Senior Marketing Specialist, Product Strategy, Digital Merchandising, UX, Creative, Data and IT partners to orchestrate seamless, intuitive, and intentional customer journeys across the brand ecosystem.
• Collaborate with cross-functional leadership and interested parties on brief development for marketing and campaign efforts.
• Establish and own measurement strategy, including important metrics, tagging, testing frameworks, and reporting.
• Monitor and analyze performance across brand ecosystem, marketing effectiveness, and customer behavior (e.g., engagement, journeys, attribution, lifetime value) to identify insights and opportunities.
• Drive data-informed optimization of campaigns and Signature Hardware’s digital ecosystem through testing, experimentation, and continuous improvement.
• Assess competitive and best-in-class digital experiences to identify emerging trends and recommend strategic enhancements.
• Create and provide regular reporting to Marketing Leadership, showing results against important metrics, along with actionable insights and identifying solutions to exceed goals.
• Present findings to key internal leadership in a digestible yet informative way.
• Provide direction and leadership to internal teams (Creative, Digital Merchandising, Media, Production, UX, Analytics, Sales Enablement) to deliver high-impact marketing and digital experiences.
• Align closely with Sales and Showroom teams to support sales enablement needs, including digital tools, content, signage, and in-store/omnichannel experiences.
• Maintain a centralized repository of strategies, documentation, SOPs, calendars, and performance reports to ensure clarity, consistency, and operational excellence.
• Lead internal operating rhythms such as marketing planning calendars, quarterly business reviews, and strategic presentations.
• Manage and prioritize a portfolio of digital and marketing vendors, ensuring strong partnerships and return on investment.
• Support daily operations of paid, owned and earned media, in close coordination with external partners and Senior Marketing Specialist

Benefits

• health, dental, vision, paid time off, life insurance and a 401(k) with a company match
• mental health coverage
• gender affirming and family building benefits
• paid parental leave
• associate discounts
• community involvement opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Senior