Lead Marketing Consultant

Wells Fargo•Minneapolis, MN

1d•$100,000 - $196,000•Hybrid

About The Position

Wells Fargo is seeking an innovative Lead Marketing Consultant within Consumer Lending to help shape and elevate the Digital Owned Channel marketing ecosystem, driving customer engagement through impactful, data-informed experiences across our digital platforms. This role will lead a high-impact, cross-functional team spanning marketing execution, analytics, finance, product, etc. to identify, implement, and scale innovative digital marketing capabilities that accelerate customer growth in personal loans. The ideal candidate is highly quantitative, curious and collaborate with an innate performance mindset. This is a high-visibility role, which offers opportunity for creativity and innovation, while helping to deliver significant production at strong returns through effective marketing campaigns.

Requirements

5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Nice To Haves

Experience with Customer Engagement Segment (CEE)
2+ years’ experience with Aprimo tool and experience with Tableau
2 + experience with Audience Manager
2 + years’ experience with channel forecasting
Strong presentation skills: ability to build compelling stories and present to large groups
Experience partnering with or operating in risk‑managed, regulated environments, including audit, business controls, or compliance.
Familiarity with digital marketing and offer management platforms, such as Adobe (AEM, Target, Audience) or comparable enterprise solutions
Strong analytical, communication, and stakeholder‑management skills
Strong extensive marketing strategy experience with a focus on end-to-end customer acquisition through digital channels
Experience working in banking or financial services
Demonstrated outstanding verbal, written, and interpersonal communication skills with the ability to present and discuss information in a way that persuades, educates, and enhances understanding at all levels
Experience with build a test and learn agenda through business case creation and stakeholder prioritization
Experience with preparing management-level presentations and influence senior decision makers
Strong project management skills including the ability to handle multiple projects concurrently; must thrive in a fast-paced environment
Ability to work independently and prioritize tasks and responsibilities
Ability to work and influence successfully within a matrix environment and build effective business partnerships across all organizational levels, where flexibility, collaboration, and adaptability are important

Responsibilities

Lead and participate in complex initiatives including those that are cross-functional with broad impact, and act as key participation in large-scale planning for the marketing area
Act as key participant in complex marketing analysis, customer retention, customer profile, sales, and profitability for marketing
Review and analyze complex multi-faceted, larger scale or longer-term business, operational, or technical challenges that require in-depth evaluation of multiple factors including intangibles or unprecedented factors
Make decisions in complex and multi-faceted situations requiring solid understanding of the policies, procedures, and compliance requirements that influence and lead broader work team to meet deliverables and drive new initiatives related to marketing
Strategically collaborate and consult with peers, colleagues, and mid-level managers to senior managers to resolve issues and achieve goals cross enterprise, cross lines of business, vendor relationships, and cross-functional resources on highly complex initiatives to achieve marketing deliverables
May lead projects, teams or serve as a peer mentor
Executing audience segmentation, creative and placement testing, and translating business objectives into effective channel execution.
Partner with analytics and digital channel teams to evaluate campaign performance, identify optimization opportunities, and support data-driven decision making.
Contribute to monthly and annual channel forecasting by providing channel expertise, performance insights, and strategic recommendations to support business planning and growth objectives.