Lead Marketing Analyst

Natera

6d•$116,200 - $145,300•Remote

About The Position

This is not a dashboarding job. You will own the full measurement stack for marketing at a publicly traded genomics company doing $2.6B+ in revenue. Campaign performance, funnel analytics, attribution modeling, and budget recommendations all run through you. The reality is that the data environment isn't clean. Marketing runs across Salesforce, Airtable, agency-managed platforms, and in-house campaigns. Data comes in different formats, at different cadences, from different owners. You'll build the reporting frameworks, standardize the definitions, and connect the systems so that marketing leadership can make investment decisions based on numbers they trust. You'll sit at the intersection of Marketing, Sales, and Ops. When someone asks "is this campaign working?" or "where should we put the next dollar?" you're the one with the answer. Not a guess. A number, with context, tied to pipeline.

Requirements

5-8+ years of experience in marketing analytics, growth analytics, or demand gen analytics
Deep hands-on experience with Salesforce data, including funnel reporting, campaign tracking, and pipeline analysis
Experience working with Airtable for campaign tracking, workflow management, or operational reporting
Strong SQL skills and working proficiency with at least one BI tool (Tableau, Looker, Power BI, Snowflake Intelligence, etc.)
Proven ability to analyze and improve full-funnel conversion from lead to pipeline
Experience with multi-touch attribution modeling and campaign ROI analysis
Track record of translating data into investment decisions, not just reports
Ability to work cross-functionally with Marketing, Sales, Ops, and Finance and influence decisions with data

Nice To Haves

Experience in healthcare, biotech, diagnostics, or life sciences marketing
Experience managing agency relationships and measuring agency-managed campaign performance
Familiarity with marketing automation platforms (Eloqua, Marketo, HubSpot, Pardot)
Experience with paid media measurement across LinkedIn, Google, and programmatic channels
Background in a high-growth public company environment
Experience building reporting frameworks from scratch (not just inheriting mature systems)

Responsibilities

Own Campaign Measurement and Performance Reporting
Lead reporting for agency-managed media campaigns, digital programs, and Salesforce-driven initiatives
Build and maintain dashboards that give marketing leadership clear visibility into performance, trends, and ROI
Ensure consistent reporting standards across channels, teams, and stakeholders
Translate raw campaign data into performance narratives that drive decisions
Collaborate on Campaign Planning
Use Airtable to support campaign hierarchy, planning and tracking
Structure and optimize how campaign and performance data is organized and accessed by the marketing team
Bridge gaps between Airtable workflows and Salesforce where needed
Ensure operational data is clean, consistent, and accessible
Own Attribution and Investment Measurement
Develop and refine multi-touch attribution models that reflect how Natera's buyers actually engage
Evaluate campaign and channel effectiveness to guide budget allocation decisions
Provide clear recommendations on where to scale spend and where to cut
Partner with Brand and Marketing leadership on forecasting and investment planning
Drive Full-Funnel Analytics and Visibility
Track and analyze performance across the full funnel: lead to MQL to SQL to pipeline to closed-won
Improve visibility into the Salesforce marketing funnel, including lead flow, conversion rates, and pipeline contribution by campaign and channel
Identify bottlenecks in the funnel and partner with Demand Gen, Sales, and Marketing Ops to fix them
Connect campaign activity to pipeline outcomes so marketing can demonstrate revenue contribution
Ensure Data Quality and System Alignment
Partner with Data Engineering and Marketing Ops to ensure clean, reliable data flows across systems
Maintain consistency across Salesforce, Airtable, Eloqua and agency platforms
Standardize definitions and reporting frameworks
Own the data dictionary for marketing analytics