Lead Market Development
AT&T•Atlanta, GA
•$128,400 - $215,800•Onsite
About The Position
Identify and capitalize on new business opportunities by conducting market research, creating strategic alliances and partnership programs, and developing strategies to expand distribution and drive business growth. This role will also be responsible for contributing to and leading product design and new product development initiatives, including the successful delivery and commercialization of new products to market.
Requirements
- Bachelor’s degree (BS/BA) desired.
- 5+ years of related experience.
- Demonstrated experience in product design.
- Proven track record of developing, delivering, and successfully bringing new products to market.
- Mentoring less experienced staff.
- Implement long-term plans that impact the organization.
- Frequently collaborate with senior leadership.
Nice To Haves
- Certification is required in some areas.
Responsibilities
- Develop and execute comprehensive short- and long-term strategies to drive market growth, penetration, and achievement of business objectives, including specific initiatives for new and existing products, services, and verticals.
- Apply demonstrated experience in product design and new product development to support the successful delivery of innovative products to market.
- Lead and/or contribute to the design, development, and delivery of new products from concept through commercialization.
- Apply a proven history of developing and successfully bringing new products to market, ensuring alignment with customer needs, market opportunities, business objectives, and organizational capabilities.
- Lead the design, implementation, and analysis of strategic initiatives and programs, including launch and communication plans at the national and market levels, ensuring alignment with market and business needs.
- Manage cross-functional activities associated with bringing new products and initiatives to market.
- Establish, nurture, and manage strategic partnerships and alliances, negotiating engagement terms to enhance market presence, drive revenue, and support mutual goals, while continuously assessing partner needs and business drivers.
- Conduct thorough market research and provide detailed data analytics to inform strategic decision-making, optimize market strategies, and improve program effectiveness, including competitive analysis, customer insights, and market trends.
- Ensure compliance with applicable regulations and collaborate cross-functionally with marketing, operations, technical, and other key teams to drive results, innovation, and successful product delivery.
Benefits
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Upload and Match Resume
What This Job Offers
Job Type
Full-time
Career Level
Senior
