Lead Market Development

AT&T • Dallas, TX

2d • Onsite

About The Position

The Lead Market Development role is responsible for managing local marketing investments, overseeing vendor relationships, supporting marketing initiatives, analyzing performance, and partnering with stakeholders to drive growth and customer engagement. This role involves budget management, financial stewardship, vendor and invoice management, market support and execution, performance analysis, strategic optimization, and stakeholder partnership.

Requirements

• Bachelor's degree in Business, Marketing, Finance, Operations, or related field.
• Experience managing complex budgets and financial reporting.
• Experience with vendor management, invoice processing, procurement, or contract administration.
• Strong analytical, and financial management skills.
• Proven ability to manage multiple priorities in a fast-paced environment.
• Excellent communication, organizational, and stakeholder management skills.
• Advanced proficiency in Microsoft Excel, Power BI, and Microsoft 365 tools SQL, Python, etc

Responsibilities

• Manage and oversee local marketing investments across multiple budgets, funding sources, and market initiatives.
• Develop and maintain budget forecasts, spend tracking, and financial reporting to ensure fiscal accountability.
• Monitor budget utilization and proactively recommend reallocations to maximize market performance and business outcomes.
• Ensure expenditures align with strategic priorities, approved business plans, and corporate financial guidelines.
• Partner with finance teams on month-end, quarter-end, and year-end budget reconciliation activities.
• Oversee the end-to-end invoice process, ensuring timely submission, approval, and payment of vendor invoices.
• Manage relationships with agency partners, production vendors, event suppliers, and local marketing providers.
• Ensure all vendors maintain approved supplier status and comply with procurement and contracting requirements.
• Serve as the primary point of contact for vendor-related escalations, issue resolution, and process improvements.
• Partner with sourcing, procurement, and finance teams to ensure compliance with corporate policies.
• Partner with Market Development leaders and local market teams to support marketing initiatives, sponsorships, events, and customer acquisition programs.
• Coordinate production activities related to local market events and marketing campaigns.
• Ensure operational readiness and execution excellence across all locally supported programs.
• Serve as the primary liaison between Market Development leadership and local reporting teams to ensure timely, accurate, and actionable reporting.
• Develop and maintain ad hoc reporting, dashboards, and executive-level views to track initiative performance, progress, and outcomes.
• Support planning and delivery of market-specific marketing strategies that drive growth and customer engagement.
• Track and analyze key performance indicators including marketing spend effectiveness, close rates, customer acquisition, event outcomes, and greenfield penetration performance.
• Develop dashboards, reports, and business reviews highlighting investment performance and growth opportunities.
• Provide recommendations on resource allocation and investment strategies to improve efficiency and business results.
• Identify trends, risks, and opportunities within local markets and recommend actions to optimize performance.
• Serve as a trusted advisor to Market Development leaders on budget planning, investment decisions, and operational execution.
• Collaborate across Marketing, Finance, Procurement, Sales, Retail Operations, and external partners to ensure alignment and successful delivery of business objectives.
• Drive cross-functional coordination to remove barriers, improve processes, and enhance operational effectiveness.

Benefits

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

What This Job Offers

• Job Type: Full-time
• Career Level: Senior