Lead Manager, Campaign Management
About The Position
In this highly visible role, you will support our Marketing organization and drive campaign processes and governance, enabling AT&T’s way of Marketing. You are a cross-functional marketing expert who leverages data to drive progress across stakeholders, mitigates risks before they emerge and are a go-to for solving the most challenging problems. You thrive on driving clarity, cohesion, and consistency by developing new systems, processes, and thinking to effectively enable our marketing machine. Responsible for cross-functional management of critical go-to-market campaigns and all that entails, driving strategic alignment and efficiency across AT&T’s portfolio and for all relevant stakeholders across Product and Brand Marketing and respective partners. The ideal candidate would be considered a Marketing expert and have experience in driving change in a large organization. You are grounded in marketing strategy, end-to-end campaign management, and process optimization. This is far more than a project management role. You are a steward of accountability and an influencer of AT&T’s value and impact to consumers, and instrumental to our continued success.
Requirements
- Background in holistic marketing across multiple brands at large companies; B2B, Local and Direct Marketing experience a plus, but not a requirement
- Experience managing multi-faceted go-to-market campaign processes requiring strong organizational skills, detail-focused strategic oversight, rigorous risk mitigation, and executive-level reporting
- Comfortable working in ambiguous environments with an ability to create structure and process, building something from nothing
- Able to work autonomously and to take initiative, managing multiple large-scale projects at a time
- Executive presence to inspire confidence with internal and external constituents
- Collaborative and willing to roll up your sleeves with the team and get close to the details
- React quickly with strategic thinking and proactive solutioning in a fast-paced environment
- Strong communicator; verbal and written
- Highly organized and accountable
- Operational by nature, but through a strategic lens
- Patient and persistent
- Working knowledge of Adobe Workfront or similar workflow management tool
- Expert in Microsoft Office
- Typically requires a Bachelors degree.
- Typically requires 6+ years of experience in similar area of responsibility
Nice To Haves
- MBA or Master’s degree
- Experience with Bynder or other Digital Asset Management tools
- Creative or Media Agency experience
Responsibilities
- Manage the intricacies of complex marketing campaigns from genesis/ pre-planning through launch and optimization.
- Pay keen attention to detail for timelines to ensure clear communication at the working and executive level to assist in clear and timely decision-making for each campaign milestone.
- Document progress, alerts & variances, and timelines of respective campaigns to ensure marketing records remain up to date with the latest strategies, decisions and outcomes.
- Effectively plan and facilitate working checkpoints with all levels of leadership. Synthesize the decisions and care for their follow-through.
- Utilize working knowledge of Adobe Workfront or similar workflow management tool.
- Cross-analyze and meaningfully contribute to multiple layers of marketing planning, from strategic annual plans to channel and messaging-specific plans.
- Ensure marketing approaches and executions tightly tie to foundational plans and strategies. Escalate and course-correct when they don’t.
- Monitor campaign launches and performance. Lead reviews and retrospectives that suggest optimizations and future improvements.
- Drive rigor around AT&T’s way of Marketing for planned and in-year programs and consistently seek ways to create efficiencies.
- Enable collaboration across MGO and partner organizations to ensure successful execution of the strategic vision.
- Support marketing stakeholders to reach goals, mitigate risk and remove roadblocks, capturing all key information so improved process can be replicated.
- Responsibly teamwork on codifying campaign management and overall marketing processes.
Benefits
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
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What This Job Offers
Job Type
Full-time
Career Level
Manager
