Lead Management Specialist

SNAP LOCK INDUSTRIES INC•Salt Lake City, UT

11d

About The Position

We are seeking a driven and entrepreneurial Lead Management Specialist to support our team in identifying and developing new revenue streams while gaining hands-on experience across the full sales funnel. The Lead Management Specialist drives revenue growth for Gerflor North America’s sport tile business (SnapSports and Sport Court) by qualifying and routing leads, evaluating residential and commercial opportunities, and ensuring brand fit. This role manages and optimizes lead flow in HubSpot for accurate tracking and timely routing, and distributes leads to the sales team as appropriate, while serving as a bridge between marketing and sales by handling early-stage customer interactions, providing initial guidance and pricing, and improving conversion through data-driven decisions.

Requirements

Bachelor’s Degree in Marketing, Communications, Business or related field or equivalent combination of education and experience.
2+ years of experience in lead management, inside sales support, or sales operations preferred
Excellent planning, time management, prioritization and organizational skills.
Strong written and verbal communication skills.
Critical thinking and problem-solving skills.
Proficient with Word, Excel, PowerPoint and Outlook.
Experience working within HubSpot CRM, including lead tracking, workflow management, and reporting

Responsibilities

Manage and oversee all lead management within HubSpot, ensuring leads are accurately captured, categorized, assigned, and progressed through the pipeline.
Maintain accurate and up-to-date records of leads, contacts, and opportunities in HubSpot.
Evaluate inbound leads to determine qualification, readiness, and priority.
Assess and assign appropriate brand fit across Gerflor North America sport tile brands (SnapSports, Sport Court) based on customer needs and project scope.
Qualify residential and commercial leads for alignment with business goals and strategic fit.
Research and identify potential commercial opportunities (e.g., schools, municipalities, facilities) to expand business reach.
Serve as the first point of contact for leads, answering initial questions regarding products, installation processes, and timelines.
Provide general pricing guidance to prospective customers to set expectations and improve lead quality.
Route and distribute leads to the appropriate channel (inside sales or dealer network) and ensure timely follow-up.
Support the sales team by conducting early-stage qualification and information gathering to reduce workload and improve efficiency.
Determine optimal timing for lead handoff to sales to maximize conversion potential.
Track and report on lead flow, lead status, and conversion rates across teams, channels, and campaigns.
Analyze lead data to identify trends, conversion patterns, and opportunities for improvement.
Develop, refine, and make informed recommendations regarding lead qualification criteria, HubSpot workflows, and automation processes.
Collaborate with marketing and sales teams to improve lead quality, campaign effectiveness, and alignment across functions.
Develop and present data-driven insights, recommendations, and process improvements to sales leadership.
Demonstrate a strong commitment to maintaining a clean organized, and efficient workplace by applying the principles of 5S.
Actively participate in keeping the work environment orderly.
Identify opportunities to improve workflows and safety. (Kaizen Teian)
Adhere to established standards to ensure safety, quality, and productivity
Support continuous improvement by fostering an atmosphere of respect for materials, equipment, and shared spaces.
Encourage team accountability for sustaining a well-organized workplace.