Lead, Loyalty and Co-Brand

Royal Caribbean Cruises Ltd•Miami, FL

4d•Onsite

About The Position

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees. Royal Caribbean Group is pleased to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world. We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests. The Royal Caribbean Group’s Loyalty & Direct Marketing Team has an exciting career opportunity for a full time Lead, Co-Brand Credit Card – Onboard Acquisition & Experience to the Senior Manager Credit Card & Gift Card Marketing. The position is onsite and based in Miami, Florida. The position is also not eligible for work authorization sponsorship. Position Summary: The Lead, Co-Brand Credit Card – Onboard Acquisition & Experience is responsible for driving growth and engagement of the co-brand credit card program through onboard acquisition channels and cardholder experiences. This role focuses on maximizing new account acquisitions onboard, optimizing the end-to-end guest journey and redemption, and delivering differentiated cardholder events and experiences that strengthen loyalty and spend. This role will partner cross-functionally with onboard operations, marketing, loyalty, and bank partners to execute high-impact acquisition strategies and deliver seamless, memorable experiences for cardholders.

Requirements

Minimum of 5 years experience in marketing and/or events
Proficiency in Excel, PowerPoint, BI tools (e.g., Power BI), and AI tools
Demonstrated ownership of initiatives from strategy through execution with strong attention to detail
Clear and confident communicator, with experience presenting to senior stakeholders and large audiences
Self-starter who thrives in a fast-paced, cross-functional environment, including external partners
Skilled project manager capable of managing complex, multi-stakeholder initiatives
Collaborative and influential, with strong relationship management skills
Well-rounded marketer with experience across digital and onboard customer journeys
Highly organized, detail-oriented executor who excels at planning and delivering flawlessly against objectives
Strong business acumen with the ability to identify key opportunities, assess impact, and drive strategic action
Sharp critical thinker with a structured approach to analysis, ability to leverage and manipulate data to inform strategic decisions and enable effective problem-solving
Innovative mindset with willingness to test and learn

Nice To Haves

Loyalty, travel, partnership marketing, or co-brand/payment product experience is a plus

Responsibilities

Develop and execute onboard acquisition strategies to drive co-brand credit card applications and approvals.
Optimize guest-facing acquisition touchpoints including onboard sales channel, digital placements, and guest communications.
Design and implement compelling onboard offers, messaging, and incentives to increase conversion rates.
Establish KPIs and performance metrics to continuously improve onboard acquisition effectiveness.
Partner with training and operations teams to ensure frontline staff are equipped to effectively promote the co-brand card.
Own and enhance the end-to-end onboard cardholder experience, ensuring awareness and utilization of card benefits.
Partner with contact center and internal partners to remove friction points in the guest journey, address cardholder concerns, and increase satisfaction and engagement with the co-brand program.
Develop and deliver onboard experiences and events tailored for co-brand cardholders.
Create differentiated engagement opportunities that encourage top of wallet behavior and reward card engagement.
Partner with onboard teams to plan and execute cardholder events (e.g., special access, curated activities).
Evaluate and optimize event impact on guest satisfaction, spend, and long-term loyalty.