Lead, Lifecycle Marketing Automation

Whoop•Boston, MA

4d•Onsite

About The Position

WHOOP is hiring a Lead, Lifecycle Marketing Automation to join their Lifecycle Marketing Operations team within Growth. This individual contributor role will focus on building the technical foundation for how WHOOP communicates with members at scale. The position involves translating lifecycle strategies and business needs into sophisticated, personalized experiences across the marketing technology stack, with a focus on evolving from manual campaign production to scalable automation and AI-powered workflows. This is a hands-on role for someone who enjoys solving complex problems at the intersection of marketing, technology, and data. The individual will help shape how WHOOP utilizes platforms like Hightouch and Iterable, along with emerging technologies, to orchestrate member communications, enable new channels and markets, improve operational efficiency, and build next-generation Lifecycle Marketing capabilities.

Requirements

5+ years of experience in lifecycle marketing automation, marketing technology, CRM operations, marketing operations, or a related technical marketing role, with significant hands-on responsibility for building and maintaining automated customer experiences.
Deep hands-on experience with a customer engagement or marketing automation platform such as Iterable, Braze, Salesforce Marketing Cloud, or a comparable platform, including complex journey orchestration, segmentation, personalization, and multi-channel campaign execution.
Proficiency in HTML and CSS email-development, including responsive design, reusable templates, troubleshooting across email clients, and building sophisticated dynamic content using Handlebars, Liquid, or comparable templating languages.
SQL proficiency and experience working with customer data and audience activation technologies such as Hightouch, Census, Segment, or similar platforms, with a strong understanding of event-driven data, customer attributes, segmentation, and how data moves between systems.
Technical experience working with APIs, webhooks, JSON, integrations, and data-driven marketing systems, with the ability to independently investigate and troubleshoot campaign, platform, integration, and data issues.
Demonstrated ability to identify opportunities for automation and build scalable solutions that reduce repetitive manual work.
Strong systems thinking and problem-solving skills, with a track record of taking ambiguous business problems, determining an appropriate technical solution, and independently driving work from solution design through implementation.
Strong attention to detail and collaborative communication skills, with experience establishing quality standards and partnering effectively across Marketing, Product, Engineering, Data, Creative, and other cross-functional teams.

Nice To Haves

Experience experimenting with or applying AI, generative AI, or agentic workflows to marketing operations is strongly valued.

Responsibilities

Design, build, and deploy sophisticated lifecycle experiences across email, push, in-app, SMS, WhatsApp, and emerging channels, translating business requirements into scalable audiences, triggers, journey logic, personalization, and automated workflows.
Own hands-on technical campaign development, including complex HTML and CSS email builds, reusable templates and components, responsive email development, and dynamic personalization using Handlebars, Liquid, and other templating logic.
Own technical implementation across the Lifecycle Marketing technology stack, including audience activation and segmentation in Hightouch, campaign orchestration in Iterable, SQL-based data validation, integrations, APIs, webhooks, and other technologies that power member communications.
Build scalable automation and AI-enabled workflows that reduce manual campaign production, increase execution speed, and improve quality.
Explore, evaluate, and operationalize emerging technologies and capabilities, including agentic campaign development, AI-generated content, and automated quality assurance.
Establish and continuously improve technical and operational standards across campaign development, quality assurance, data validation, localization, privacy and compliance, troubleshooting, documentation, platform governance, and reusable development practices.
Partner closely with Lifecycle Marketing, Product, Engineering, Data, Creative, and other teams to translate complex business and member needs into technical solutions, independently troubleshoot issues, and identify opportunities to create more connected experiences across WHOOP communications and the product.