Lead II, Paid Search

GEICO•New York City, NY

13d•Hybrid

About The Position

GEICO is seeking a Lead II, Paid Search to join its performance media team. This role will support the day-to-day execution of paid search campaigns, including keyword research, ad copy testing, bid strategies, budget optimizations, and reporting. The individual will learn to connect search performance to business outcomes such as quotes and revenue. The ideal candidate possesses strong platform fluency, curiosity, and a test-and-learn mindset. Collaboration and confidence are critical for success in this evolving marketing organization, which requires comfort with high interoperability across various internal and external teams to produce solutions and develop new methods. This role reports into the Manager, Performance Marketing. The department operates on a hybrid model with 3 days in the office per week, offering flexibility. Corporate offices are located in Chevy Chase, MD; Manhattan, NY; and Chicago, Illinois.

Requirements

Bachelor’s Degree
4+ years of experience in PPC and digital marketing
Mastery of SA360 and Google Ads (AdWords)
Performance marketing mindset to work toward goals and targets.
Strong analytical skills for keyword research, data analysis, and performance tracking
Excellent communication skills, both written and verbal, for collaboration and reporting

Nice To Haves

Familiarity with large-scale budgets
Agency experience, especially in insurance vertical
Conversion tracking setup, such as floodlight tags
SEO knowledge
Understand of performance metrics beyond clicks, such as LTV or multi-touch attribution

Responsibilities

Assist in building, launching, and maintaining paid search campaigns across Google Ads and Microsoft Advertising to drive results.
Conduct ongoing keyword research, expansion, and negative keyword management to optimize traffic quality and reduce unqualified clicks.
Write, test, and refine ad copy and extensions to improve click-through and conversion rates.
Monitor campaigns daily and adjust bids, budgets, audiences, and targeting strategies to achieve efficiency goals such as cost-per-quote and policy acquisition growth.
Perform search query analysis to uncover new opportunities, improve targeting, and eliminate wasted spend on irrelevant terms.
Pull, QA, and analyze performance data to provide actionable insights and clear recommendations to stakeholders.
Track daily and monthly spend, ensuring campaigns remain within allocated budgets while consistently meeting key performance metrics.
Collaborate with cross-functional teams (SEO, analytics, creative, media) to align strategies, minimize channel cannibalization, and maximize overall marketing impact.
Stay up to date on Google and Microsoft Ads updates, industry regulations, and emerging search marketing trends relevant to the insurance sector.
Maintain clean account structures, process checklists, and testing roadmaps to ensure best practices are followed.