Lead, Go-To-Market Strategy - Multifamily Channel

Chamberlain Group•Oak Brook, IL

10d

About The Position

Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology, we make access simple and secure for millions of homeowners, businesses, and communities worldwide. Our flagship brands, LiftMaster® and Chamberlain® , are found in 51+ million homes, and 14 million+ people rely on the myQ® app daily. This role will lead the execution of complex Multifamily channel programs and product launches, including the go-to market brief, audience segmentation, launch checklist, and readiness tracking. It involves independently determining approach and leading cross-functional project teams to achieve program milestones. The role also includes leading the joint business planning process across assigned Multifamily dealers, distributors, and partners, and serving as a subject matter expert for Multifamily channel programs. The position requires designing and implementing cross-functional business processes for channel programs and promotions with Product, Marketing, Operations, Finance, and Sales. Additionally, it involves developing financial models for channel decisions, managing pricing, rebate, and promotional program execution, and developing partner enablement packages. The role owns the Multifamily channel performance reporting and maintains the ongoing channel situation analysis, tracking competitor activity and partner results. It also involves anticipating channel risks, developing mitigation plans, and building relationships with partner contacts for key account management.

Requirements

Bachelor's Degree in Business, Marketing, or related field
7+ years of relevant work experience in Sales, Strategic Planning, Marketing, and/or Channel Management, with a focus on professional distribution, dealer, and installer channels in B2B or B2B2C environments
Demonstrated ability to lead cross-functional project teams, articulate a clear point of view, and drive results within a complex organization
Strong analytical and conceptual thinking skills; financial acumen sufficient to build ROI, customer acquisition cost, and partner value models
Ability to leverage quantitative, qualitative, and trend data to draw conclusions and recommend holistic solutions
Outstanding written and verbal communication skills; ability to adapt communication for audiences at multiple internal and external levels
High degree of comfort managing multiple, competing priorities in ambiguous, fast-paced environments; proactively identifies issues and opportunities and recommends actions

Nice To Haves

Master's or MBA
Cross-functional background with IoT consumer products & services
Experience in the multifamily, proptech, SaaS, or connected home ecosystems
Experience mentoring or providing direction to junior team members or project contributors

Responsibilities

Lead execution of complex Multifamily channel programs and product launches, including the go-to market brief, audience segmentation, launch checklist, and readiness tracking, independently determining approach and leading cross-functional project teams to achieve program milestones.
Lead execution of the joint business planning process across assigned Multifamily dealers, distributors, and partners, including plan build, performance tracking, and quarterly business reviews.
Serve as subject matter expert for Multifamily channel programs; design and implement the cross functional business processes required to run channel programs and promotions with Product, Marketing, Operations, Finance, and Sales.
Develop the Multifamily segmentation analysis, including dealer tiers, distributor economics, and installer personas; recommend refinements to partner strategy based on findings.
Develop the financial models behind channel decisions, including ROI, customer acquisition cost, partner value, and cost to deliver; provide the analysis supporting pricing targets, resource priorities, and business cases.
Manage Multifamily pricing, rebate, and promotional program execution, including partner enrollment, payout accuracy, and dispute resolution; recommend improvements to future program structures.
Develop the Multifamily partner enablement package with Marketing and Product, including sales tools, technical content, training, and collateral; track partner adoption and effectiveness.
Own the Multifamily channel performance reporting package, including dashboards, program-level results, and the monthly readout; provide inputs to the forecasting and demand planning process, including the promotional calendar and partner funding.
Maintain the ongoing Multifamily channel situation analysis, tracking competitor activity, partner operational and financial results, and product and service innovation; recommend implications and actions to the channel team.
Anticipate Multifamily channel risks and execution issues, develop and lead mitigation plans, and build and maintain working relationships with Multifamily partner contacts in support of key account management.
Comply with health and safety guidelines and rules.
Protect Chamberlain Group’s reputation by keeping information confidential.
Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies.
Contribute to the team effort by accomplishing related results and participating on projects as needed.