Lead, Go to Market Intelligence

Euna Solutions • Oakville, ON

1d • CA$110,000 - CA$137,500 • Hybrid

About The Position

The Revenue Operations team at Euna Solutions is building the intelligence layer that tells our sellers which public sector agencies to pursue, why, and when. As Lead, Go to Market Intelligence, you will own the account and contact data foundation, Intent-to-Buy and Propensity-to-Buy scoring models, ICP and segmentation, competitive intelligence, and the FOIA strategy that converts public records into commercial insight. If you want to own a function end-to-end and see your models directly shape how a sales team deploys its time, this is the role for you.

Requirements

• 4+ years in go-to-market analytics, revenue operations, market intelligence, or a comparable analytical function
• Built or maintained an account scoring, lead scoring, or propensity model and can speak to how it was validated and what you changed based on evidence
• Strong Salesforce capability, including reporting and a working understanding of the account, contact, and opportunity data model
• Work fluently in advanced Excel or Google Sheets and can query data directly using SQL or a comparable tool

Nice To Haves

• Familiarity with public sector markets, public procurement cycles, or government budget data
• Experience managing enrichment or intent data vendor relationships
• Proficiency in Python, Tableau, Power BI, or Looker
• Hands-on use of AI tooling for research, enrichment, or unstructured data analysis

Responsibilities

• Design, validate, and continuously recalibrate Intent-to-Buy and Propensity-to-Buy scoring models, measuring performance against actual closed outcomes
• Own account and contact data standards across completeness, accuracy, and coverage, and drive remediation rather than stopping at reporting the problem
• Translate ICP and segmentation analysis into targeting rules and prioritized account lists the field can execute against, not just a slide
• Own competitive intelligence across win/loss patterns by segment and solution, and convert findings into positioning inputs Sales and Marketing can use in live deals
• Manage enrichment vendor selection, ingestion logic, and refresh cadence across data sources, including public sector signals like procurement activity, grant awards, and audit data
• Partner with Sales, BD, and Marketing to operationalize scoring and segmentation into territory views and outbound workflows, and treat field feedback as data

Benefits

• Eunafier Days (twice a year, an extra day tacked onto a long weekend)
• Philanthropy Time (up to eight hours a year to spend on causes that matter to them)
• Investment in development through budget, mentorship, and opportunity to move when ready

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed