Lead Generation Specialist

Dover Corporation•Madison, IN

11d

About The Position

The Lead Generation Specialist researches, identifies, organizes, tracks, and reports leads as they move through the sales cycle. This expert captures new prospects through a variety of focused and campaign-driven methods, qualifies them, and manages and inputs them into CRM and other automation tools to generate hot leads.

Requirements

Bachelor’s Degree. Marketing or Communications preferred.
3+ years’ experience in a customer focused field.
CRM experience preferably with Sales Force
Strong task management and planning capability
Exceptional writing and editing skills, with an eye for detail.
Comfortable and motivated working in a fast-paced, collaborative environment to build strong relationships with other channel managers, agencies, and internal stakeholders.
Self-motivated work ethic with a strong sense of urgency to complete tasks and ability to hold others accountable for timelines.
Ability to build positive working relationships at all levels of the organization.

Nice To Haves

Communication
Customer Prospecting
Content Presentation Skills
Organizational Skills
Analytical Skills
Marketing Campaign Skills
Knowledge of SEO/SEM

Responsibilities

Prospect sales leads through relevant channels such as but not limited to cold prospecting, database marketing, ABM and the use of industry tools such as Construct Connect, Dodge Report etc.
Qualify incoming leads to determine placement in the marketing funnel.
Assist in the development of content for inbound lead channels.
Work cross-functionally with the marketing group to develop targeted Lead Gen campaigns to support sales efforts.
Manage leads in the pipeline to the point of channel handoff.
Work with Sales Leaders and Distributor Partners to see leads to closure, capturing final disposition.
Oversee and develop the Heavy Duty focused Architecture, Engineering and Construction Community (AEC) lead generation program including lunch & learns, campaigns, trade shows and customer events.
Support other targeted lead generation events such as national trade shows and regional “road show” events.
Provide support as needed to Partner Marketing roles as it relates to Program Distributor and OEM marketing efforts.