Lead Generation Operations Manager

Aroma360•Miami, FL

2d•Onsite

About The Position

Aroma360 is a boutique Scent Marketing and Branding company that specializes in providing the highest-quality essential oil-based scenting solutions to businesses and individuals all around the world. As the only full-service scent company, Aroma360 guides clients from concept and development to strategic implementation while priding themselves on exceptional customer service every step of the way. We are seeking a highly analytical, performance-driven leader to oversee our Lead Generation Operations Manager to the team. This role sits at the intersection of Marketing and Sales and is responsible for maximizing lead engagement, improving conversion performance, and driving operational excellence across the funnel. The ideal candidate thrives in fast-paced, high-volume environments, understands lead generation strategy, and knows how to turn data into actionable performance improvements. You will lead a team responsible for engaging inbound leads, qualifying opportunities, and ensuring seamless handoff to Sales. This is an opportunity to build and optimize a critical revenue-driving function within a fast-growing organization. You’ll have direct impact on sales performance, customer acquisition, and operational strategy while partnering closely with executive leadership.

Requirements

5+ years of experience in lead generation, contact center operations, sales operations, or related leadership roles
3+ years managing high-performance teams
Strong experience with Salesforce CRM and contact center/dialer platforms
Advanced Excel and reporting/dashboard experience
Deep understanding of lead generation, conversion funnels, digital marketing, and customer acquisition metrics
Proven ability to analyze performance data and drive operational improvements

Nice To Haves

KPI & performance management
Funnel optimization
Workforce planning
Sales & marketing alignment
Process improvement
Data-driven decision making
Cross-functional leadership

Responsibilities

Lead, coach, and develop a high-performing Chaser team
Drive accountability through KPI management, call reviews, and performance coaching
Monitor productivity, follow-up compliance, and overall team effectiveness
Build a culture focused on urgency, execution, and continuous improvement
Oversee daily lead flow and outbound engagement operations
Ensure rapid speed-to-lead and SLA compliance
Optimize lead routing, dialing strategies, and workflow efficiency
Identify bottlenecks and improve conversion throughout the funnel
Partner closely with Marketing to evaluate lead quality and campaign performance
Collaborate with Sales leadership to improve transfer quality and downstream conversion
Provide data-driven insights on customer behavior, lead sources, and acquisition performance
Analyze lead generation and sales funnel metrics to identify growth opportunities
Build and maintain dashboards, scorecards, and reporting tools
Present actionable insights and recommendations to leadership
Ensure accurate lead tracking and reporting within Salesforce
Maintain data integrity and operational reporting standards
Support workflow automation and process improvements