Lead Generation Operations Analyst

TricorBraun•St. Louis, MO

21d•$65,000•Hybrid

About The Position

The Lead Generation Operations Analyst owns the end-to-end inbound digital lead process—from intake through sales-qualified handoff. This role ensures leads are complete, enriched, accurately routed, and aligned to the appropriate sales channel to support pipeline growth and strong speed-to-field performance. You’ll play a critical role in maintaining CRM data integrity, optimizing lead flow processes, and providing insights that help Sales and Marketing leaders improve performance and get results.

Requirements

Bachelor’s degree preferred or equivalent combination of education and experience
Experience working with lead development, prospecting, or sales operations within a CRM system (Dynamics 365 preferred)
Strong understanding of lead management processes, data enrichment tools (e.g., ZoomInfo), and deduplication practices
Ability to operate independently, prioritize effectively, and manage multiple workflows in a fast-paced environment
Strong analytical approach with the ability to translate data into actionable insights
High attention to detail and commitment to data accuracy and process integrity
Effective communication and collaboration skills across Sales, Marketing, and Operations teams

Responsibilities

Own the end-to-end inbound digital lead intake and qualification process, including validation, enrichment, deduplication, outreach, and sales qualification alignment
Route and assign qualified prospects to Inside Sales Leadership based on capacity, region, and prospect needs
Lead ongoing regional recalibration efforts by auditing and reassigning prospects and customers to ensure accurate sales channel, region, and business unit alignment
Review and qualify Insight Center leads, ensuring data accuracy, completeness, and proper sales channel alignment prior to distribution
Maintain CRM data governance standards within Microsoft Dynamics 365, ensuring accuracy, consistency, and data integrity
Complete pre- and post-tradeshow lead operations, including enrichment, deduplication, validation, and assignment to support timely follow-up
Produce and analyze inbound lead and pipeline performance metrics, delivering actionable insights to Sales and Marketing leadership
Own and maintain standard operating procedures (SOPs) for lead intake, qualification, routing, and CRM data processes