Lead Generation Manager - B2B
About The Position
Connecting Futures Now! DHI Group, Inc. is the parent company of career marketplaces, Dice and ClearanceJobs . We connect candidates with career advice, resources and ultimately a dream job. At DHI, creating a workplace that celebrates diversity and promotes inclusivity is embedded in the culture and values of our organization. This is the place to be and we want you here with us. You Belong Here: Join a mission-driven company that prioritizes you. We are a supportive team that embodies our “One Team” value as we work together and win together. Voted as a certified Great Place to Work®, our team members feel their opinions count and are cared for by DHI. 92% of employees say DHI is a Great Place to Work – 35% higher than the average U.S. company. DHI’s culture of inclusivity is anchored by four pillars: diversity training, inclusive hiring practices, volunteering, and employee resource groups. You belong here! About the role: The Manager, B2B Demand Generation is responsible for executing and optimizing B2B demand generation programs that drive qualified pipeline growth. This role owns campaign execution across digital channels, lead acquisition and conversion optimization, and performance measurement in partnership with Sales, Product Marketing, and Revenue Operations. Why we’re hiring for this role: The manager uses data, experimentation, and insights to continuously improve marketing performance, support pipeline goals, and inform go-to-market decisions. Reporting to the Director, Marketing – B2B Demand Generation, this role works cross-functionally with Marketing, Sales, Product, Technology, and Analytics teams to ensure demand programs are aligned with business priorities and revenue targets.
Requirements
- Strong understanding of B2B demand generation, funnel metrics, and pipeline measurement.
- Ability to analyze data, identify insights, and translate them into clear, actionable recommendations.
- Strong project management skills with the ability to manage multiple campaigns simultaneously.
- Excellent communication and collaboration skills, with the ability to work effectively across teams.
- Detail-oriented, organized, and comfortable operating in a fast-paced environment.
- Experience in job marketplaces, professional networks, or other two-sided digital platforms, with familiarity driving B2B demand for staffing, recruiter, contractor, employer, and hiring manager audiences.
- Hands-on experience executing and optimizing demand generation campaigns.
- Working knowledge of marketing analytics and reporting tools (e.g., Google Analytics/GA4, dashboards).
- Experience with CRM and marketing automation platforms (Salesforce and Marketo strongly preferred).
- Experience with SEO, paid media, A/B testing, and conversion optimization concepts.
Nice To Haves
- 4–6 years of experience in B2C demand generation, growth marketing, or digital marketing.
- Bachelor’s degree in Marketing, Business, Analytics, or a related field, or equivalent experience.
Responsibilities
- Plan, execute, and optimize B2B demand generation campaigns across paid media, email, website, and integrated marketing programs.
- Partner with Product Marketing and Content teams to activate messaging and assets aligned to target audiences, use cases, and buying stages.
- Support top-of-funnel and mid-funnel acquisition efforts to drive MQLs, SQLs, and pipeline contribution.
- Track and analyze performance of B2B marketing programs, including pipeline contribution, lead conversion rates, cost per lead, and ROI.
- Maintain and contribute to B2B marketing dashboards and reports to support ongoing optimization and decision-making.
- Identify performance trends and translate insights into actionable recommendations.
- Support website testing and conversion rate optimization initiatives to improve lead capture and funnel efficiency.
- Collaborate with UX, Web, and Analytics partners to test landing pages, forms, and user flows.
- Support campaign-level forecasting and goal setting aligned to pipeline and revenue targets.
- Work closely with Sales and Revenue Operations to align on lead definitions, handoff processes, and pipeline measurement.
- Collaborate with external agencies and internal partners to ensure campaigns are delivered on time and on strategy.
- Support ad hoc analysis, reporting, and optimization initiatives as needed.
- Provide guidance to agency partners and other marketing team members; does not have direct FTE people management responsibility.
Benefits
- Healthy living - medical, dental, vision, FSA, HSA, disability, life, wellness & fitness programs
- Future living - 401(k) match, performance bonuses, education assistance, learning & development
- Enjoy living - generous paid time off, parental leave, flexible summer hours, social & giving events
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
