Senior Demand Generation Manager, B2B

Replit•Foster City, CA

6d•Onsite

About The Position

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide and over 500,000 business users, Replit is democratizing software development by removing traditional barriers to application creation. We're looking for a strategic and hands-on Senior Demand Generation Manager to build Replit's B2B demand generation function from the ground up. This is a rare opportunity to be the foundational hire establishing our enterprise go-to-market muscle as we transition from product-led growth to a robust sales-led motion. You'll work directly with our Head of Growth Marketing and collaborate closely with Sales Leadership, Revenue Operations, our Sales Enablement and Product Marketing. This role requires someone who thrives in 0-to-1 environments and has successfully built demand generation programs that deliver measurable pipeline and revenue.

Requirements

10+ years of B2C & B2B demand generation and performance marketing experience, with 5+ years in B2B SaaS focused on enterprise customers
Proven track record building demand generation from zero-to-one as the first or early demand gen hire, managing multi-million dollar budgets with demonstrated ROI and pipeline contribution
Deep expertise in ABM strategies (account selection, multi-channel orchestration, measuring engagement) and hands-on experience with marketing technology (Marketo, HubSpot, Salesforce, 6sense, Demandbase)
Extensive experience establishing lead management frameworks with lead scoring, MQL/SQL definitions, and funnel optimization in partnership with Sales and RevOps
Strong analytical capabilities and obsessive focus on testing – you connect data from disparate sources, design experiments, interpret results quickly, and continuously improve performance
Proven ability to build cross-functional relationships and provide creative direction for demand generation assets

Nice To Haves

Track record converting PLG users into enterprise opportunities, experience with sales engagement platforms (Outreach, Salesloft), intent data platforms, event marketing, or high-growth tech companies is a plus

Responsibilities

Own and deliver B2B pipeline generation
Take full accountability for paid inbound pipeline delivery with a multi-million dollar budget
Partner with business leadership and finance to forecast, track performance, and present results in monthly and quarterly business reviews
Build lead scoring frameworks, funnel definitions, and pipeline attribution models
Build the demand generation infrastructure from scratch
Partner with Revenue Operations to select, implement, and optimize the marketing technology stack (MAP, intent data, ABM platforms, analytics)
Stand up and scale all demand generation channels: paid search, paid social, display, ABM, content syndication, and webinar programs
Develop and launch account-based marketing strategies targeting high-value enterprise accounts
Drive content, creative strategy, and relentless optimization
Ensure we have the right content and creative assets across all stages of the buyer journey
Collaborate with Content and Design teams to develop and iterate on high-performing assets
Establish a rigorous testing culture – constantly experiment with messaging, creative formats, CTAs, and landing pages to improve conversion and pipeline quality
Execute cross-functionally and drive alignment
Work with Sales and SDR teams to define ideal customer profiles, develop outbound sequences, and optimize lead handoff
Mobilize internal marketing teams and external agencies to execute your strategic vision
Build relationships across Product Marketing, Content, Design, Sales Enablement, and Analytics to deliver integrated campaigns
Leverage Replit's unique PLG-to-Sales motion
Convert our large base of individual users into qualified B2B opportunities by identifying workplace expansion signals
Partner with Product and Analytics teams to instrument product-qualified lead (PQL) scoring and routing