Lead - Field Research (End User Insights)

Harbor Freight•Calabasas, CA

3d•Remote

About The Position

This role will be focused on refining the tools we develop and how we market them to professional and DIY tool users. This position requires extensive fieldwork, interaction with end-users, and the ability to translate practical insights into actionable recommendations for product development and product marketing tactical plan creation. Emphasis will be placed on visualizing data, gaining competitive insights, and ensuring thorough product testing by professionals on jobsites and in shops as well as DIYers at home.

Requirements

Extensive fieldwork
Interaction with end-users
Ability to translate practical insights into actionable recommendations for product development and product marketing tactical plan creation
Emphasis on visualizing data
Gaining competitive insights
Ensuring thorough product testing by professionals on jobsites and in shops as well as DIYers at home
Ability to identify and engage professional tool users, including contractors and those in the automotive trades, and DIYers
Ability to understand user needs, shopping behaviors and trends
Ability to collect, analyze, and visualize qualitative and quantitative data
Ability to assess tool performance and durability vs. competitors for marketing purposes
Ability to prepare detailed presentations summarizing research findings, insights, and actionable recommendations for marketing campaigns
Ability to collaborate closely with the Marketing and Merch teams
Ability to integrate field research insights into marketing strategies and tactical campaigns
Ability to maintain detailed documentation of field research processes and outcomes
Ability to communicate effectively with diverse stakeholders, including end-users, QA engineers & product experts, and Marketing & Merchandising team members
Ability to relay findings and suggestions for product assortment, positioning, and messaging.
Ensure all field research activities comply with Harbor Freight corporate values and brand standards

Responsibilities

Conduct thorough field research and testing of new and existing tools in various environments and conditions, with a focus on meeting end-users in their environments
Identify and engage professional tool users, including contractors and those in the automotive trades, and DIYers to gather feedback and understand user needs, shopping behaviors and trends
Collect, analyze, and visualize qualitative and quantitative data to assess tool performance and durability vs. competitors for marketing purposes
Prepare detailed presentations summarizing research findings, insights, and actionable recommendations for marketing campaigns
Collaborate closely with the Marketing and Merch teams to integrate field research insights into marketing strategies and tactical campaigns
Maintain detailed documentation of field research processes and outcomes to support marketing initiatives
Communicate effectively with diverse stakeholders, including end-users, QA engineers & product experts, and Marketing & Merchandising team members, to relay findings and suggestions for product assortment, positioning, and messaging.
Ensure all field research activities comply with Harbor Freight corporate values and brand standards