Lead Director, Commercial Product Execution National Accounts

CVS Health•Hartford, CT

1d•Remote

About The Position

As part of the Commercial Product and Experience organization, the Lead Director, Product Execution role is responsible for driving growth of individual products within the portfolio through new sales and buy-up expansion across existing clients, within an assigned national account territory. This role serves as the bridge between product strategy and field execution, ensuring offerings are effectively positioned, understood, and adopted across markets, segments, and distribution channels. The ideal candidate combines strong commercial acumen, product expertise, and field engagement experience to accelerate revenue growth, improve market penetration, and enhance customer value realization. The position may be remote or hybrid anywhere in the US depending on candidate location and commute to a hub location.

Requirements

10+ years of experience in field sales leadership, product strategy, commercial product roles, sales enablement, business development, account growth, or related market-facing roles.
Experience supporting revenue growth through product positioning, sales strategy, market execution, or expansion within existing accounts.
Strong understanding of payor-focused products, healthcare solutions, or related commercial market segments.
Experience working in close partnership with sales teams and product leaders in a matrixed environment.
Strong written and verbal communication skills, including confidence supporting external client and broker discussions.
Ability to translate product direction into commercially relevant messaging and practical sales execution.
Strong organizational judgment, prioritization, and follow-through in high-visibility, market-facing work.
Ability to operate independently and influence decisions without formal authority.

Nice To Haves

Bachelor's degree preferred/specialized training/relevant professional qualification.

Responsibilities

Drive Product Growth (New + Buy-Up Sales): Own sales performance for assigned products, including new logo sales and buy-up/upsell within existing customers.
Partner with assigned national account sales and account teams to identify target accounts and segments, develop product-specific sales strategies and growth plans, and support pipeline development and deal advancement, including participation in client and broker discussions.
Enable National Account Sales & Distribution: Equip sales teams, brokers, and consultants with clear value propositions, competitive positioning, client-ready messaging and materials, delivery and support for sales training, product education sessions, and market-facing presentations.
Translate complex product features into simple, client-relevant benefits.
Market & Customer Insights: Maintain a deep understanding of market dynamics and competitive landscape, and national account buyer needs. Gather voice-of-customer insights through broker and consultant engagement, and client meetings and feedback loops. Provide insights to the product management team to refine positioning, pricing, and packaging.
Performance & Growth Management: Track and manage key performance indicators such as sales (new + buy-up), conversion rates, revenue growth, and adoption/penetration rates. Identify performance gaps and implement targeted growth actions. Provide regular reporting and insights to leadership.
Business Case & Strategy Input: Contribute to business cases, product enhancements, and market expansion strategies. Provide field-driven input into the product roadmap and prioritization. Ensure offerings align with customer demand and commercial viability.