Lead Digital Customer Growth
About The Position
Drive digital customer growth across AT&T’s consumer and business digital ecosystem. This role involves collaborating with cross-functional partners to develop and align digital strategies with eCommerce solutions, enhancing digital sales channels, and managing online launch rollouts. It also includes leading and optimizing digital demand and traffic strategies, understanding digital audiences to guide customer journeys, and driving platform technology enhancements. The position requires a test & learn mindset, utilizing advanced analytics for optimization, and focusing on key trends like personalization and AI. The individual will be an experienced professional, recognized as an expert, creatively resolving complex issues with broad and in-depth knowledge. They will lead significant projects with strategic autonomy, influencing executive decisions, mentoring less experienced staff, and implementing long-term plans impacting the organization.
Requirements
- Bachelor’s degree (BS/BA) desired.
- 5+ years of related experience.
- Certification is required in some areas.
Responsibilities
- Collaborate with cross-functional partners and development teams to develop and align digital strategies with eCommerce solutions, ensuring seamless integration across desktop, mobile web, and app platforms.
- Enhance digital sales channels and distribution partnerships, including affiliate sales and digital acquisition partnerships.
- Manage online launch rollouts, product management, and online offer development to ensure a coordinated and effective customer experience that drives revenue and customer acquisition.
- Lead and optimize digital demand and traffic strategies in close partnership with marketing teams, prioritizing converged customer growth.
- Manage SEO strategy, execution, and performance to ensure the traffic strategy flows into the correct customer journey, driving conversion on owned platforms.
- Collaborate with technology and care teams to enhance site performance and reduce fraudulent activity while focusing on demand generation.
- Understand digital audiences and personas to guide customer journeys effectively, ensuring coordinated touchpoints that offer AT&T products and features at the right times.
- Ideate, develop, and advocate for initiatives on product and technology roadmaps, such as converged customer buy flows and enhanced cross-selling capabilities, while partnering closely with technology, product, and marketing teams to prioritize and execute these digital initiatives.
- Lead a test & learn mindset, adopting structured hypothesis-driven rapid learning.
- Identify key problems or opportunities across digital and partner with design and technology teams to align on a clear path forward.
- Focus on key trends and growth drivers such as personalization and scalable AI use cases.
- Drive platform technology enhancements to ensure robust, scalable, and secure digital infrastructure that supports seamless customer experiences and integrates with emerging technologies.
- Utilize advanced analytics to gather insights on customer behavior and performance metrics.
- Collaborate with analytics teams to interpret data, identify trends, and optimize digital strategies.
- Implement data-driven decision-making processes to enhance customer journeys, improve site performance, and drive digital sales growth across AT&T’s ecosystem.
Benefits
- Medical/Dental/Vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
- Paid Parental Leave
- Paid Caregiver Leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption Reimbursement
- Disability Benefits (short term and long term)
- Life and Accidental Death Insurance
- Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
- Employee Assistance Programs (EAP)
- Extensive employee wellness programs
- Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone
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What This Job Offers
Job Type
Full-time
Career Level
Senior
