Lead Digital Customer Growth - Traffic

AT&T•Bothell, WA

2d•Onsite

About The Position

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. Work Location: Dallas, TX. AT&T is looking for an expert on digital traffic that is data-driven and passionate about making a real impact on digital traffic strategies. You must be an experienced marketing professional with expertise in paid, earned and owned media channels. This leader will be accountable for digital traffic performance for AT&T’s wireless postpaid consumer business, including delivering digital traffic volumes that tie back to the digital P&L objectives. As a cross-functional partner, you will work closely with Marketing, Product, Analytics, and Customer Experience teams to deliver measurable impact. The Digital Customer Growth Team is AT&T’s marketing engine, responsible for driving sustainable growth by deeply understanding and championing our customers, captivating them with compelling products, services, and experiences, and building a culturally relevant and beloved brand. We pride ourselves in continuously striving to embody expertise, simplicity, and inspiration in everything we do.

Requirements

Bachelor’s degree in Marketing, Business, Digital Media, or equivalent work experience will also be considered. (MBA or advanced degree a plus)
7+ years of experience in digital marketing, digital product management, or digital strategy roles, with a proven track record of driving digital traffic strategies.
Demonstrated expertise in web and app analytics and data visualization tools (e.g., Adobe Analytics, excel, Power BI, Tableau)
Strong communication skills with the ability to present complex data insights to executive leadership
Excellent communication, presentation, and stakeholder management abilities
Creative, data-driven, and results-oriented mindset

Responsibilities

Responsible for wireless digital traffic performance - follow traffic performance and identify trends (e.g. daily, weekly, monthly, quarterly, YoY) and insights, and communicate insights to leaders, partner teams and peers.
Requires a deep knowledge of historical performance including seasonality and past events including, but not limited to, campaign launches, offer launches, outages, data defects, economic impacts, budget cuts, updates to experiences, content and wayfinding, etc.
Deep dive into new performance impacts (e.g. campaign launches, offer launches, outages, data defects, economic impacts, budget cuts, updates to experiences, content and wayfinding, etc).
Provide status updates to leaders and peers with details of the areas/items that are being investigated including next steps and timelines.
Collaborate with traffic forecaster on traffic forecast and targets, with inclusion of upcoming events that will have an impact on performance (e.g. campaigns, seasonality, offers, external factors).
Understand how they will impact upcoming performance and be able to communicate business impacts to leaders and peers.
Understand performance across traffic channels including knowledge of annual planning, media budgets, go to market plans, performance of campaign launches, new offers, and testing.
Responsible for the wireless digital traffic routing strategy - traffic routing mapping for all marketing tactics that drive to digital (e.g. Evergreen, Campaign launches, Offers, A/B Tests).
Requires knowledge of performance across landing pages to provide data-based recommendations
Creation and ongoing management of traffic routing matrix for all marketing tactics that drive to digital for paid and owned channels (e.g. paid search, paid social, display, affiliate, email, SMS, push notifications, organic social, direct mail and referral)
Participate in go to market planning with partner teams to provide traffic routing recommendations for upcoming campaigns.
Collaborate on testing across all traffic partners to determine optimal landing page destinations

Benefits

Medical/Dental/Vision coverage
401(k) plan
Tuition reimbursement program
Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)
Paid Parental Leave
Paid Caregiver Leave
Additional sick leave beyond what state and local law require may be available but is unprotected
Adoption Reimbursement
Disability Benefits (short term and long term)
Life and Accidental Death Insurance
Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
Employee Assistance Programs (EAP)
Extensive employee wellness programs
Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone