REMOTE - Lead Digital Analyst (Experimentation Strategy)

State Farm • Dunwoody, GA

2d • Remote

About The Position

This role is part of the Digital Growth Engine, a multidisciplinary organization focused on building a stronger learning advantage through trusted data, disciplined experimentation, intelligent decisioning, and scalable technology. Our teams mission is to identify the highest-value customer and business opportunities, translates them into thematic testing roadmaps, and ensures experiments are designed to generate actionable learning and measurable improvement.

Requirements

• Bachelor's degree in analytics, statistics, economics, business, computer science, mathematics, or a related field, or equivalent practical experience.
• Strong SQL and analytical skills with experience working with large, complex datasets; proficiency in Python or R is a plus.
• Familiarity with clickstream data, i.e. Adobe Analytics/CJO, GA4, Mixpanel, Amplitude, etc
• Familiarity with AB testing tools & associated data, i.e. Optimizely, Target, Statsig, Eppo
• Experience with digital, customer, product, marketing, or experimentation analytics and the ability to translate analysis into recommendations.
• Working knowledge of data visualization and BI tools, measurement frameworks, data quality practices, and analytical documentation.
• Strong communication and collaboration skills with the ability to work across technical and non-technical partners.
• Qualified candidate living outside a 50 mile radius can plan to work remote.
• Applicants for this position are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.

Nice To Haves

• Experience working in a large, regulated enterprise and navigating privacy, security, legal, risk, and governance requirements.
• Experience with digital customer journeys, insurance or financial services, growth analytics, personalization, experimentation, or marketing technology.
• Demonstrated success working in cross-functional product or pod-based operating models and moving work from insight to implementation.
• A bias toward measurable outcomes, reusable capabilities, clear documentation, and continuous learning.

Responsibilities

• Turn customer behavior and performance data into a prioritized pipeline of experiment opportunities and clear evidence on what improves digital journeys.
• Analyze clickstream, funnel, journey, conversion, engagement, and experience data to identify friction points and high-value testing opportunities.
• Quantify opportunity size and develop baselines that support experiment prioritization and roadmap planning.
• Partner with Experimentation Science to define hypotheses, metrics, guardrails, segments, and analytical requirements before launch.
• Create pre/post and exploratory analyses that help teams understand why an experiment performed as it did and what to test next.
• Build recurring views of experimentation portfolio performance, learning velocity, win rates, and realized value.
• Identify tagging, telemetry, and data quality gaps that impede reliable experiment measurement.
• Synthesize findings into clear recommendations for product, design, marketing, and growth partners.

Benefits

• Compensation is based on a standard 38:45-hour work week.
• Potential starting salary range: $97,000 - $142,000.
• Potential yearly incentive pay up to 15% of base salary.
• Annual raise and bonus.
• Robust health and wellbeing programs.
• State Farm pays most of your healthcare premium.
• Multiple healthcare plan options, including a high deductible plan.
• All medical plans provide 100% coverage for in-network preventative care.
• Access to vision, dental, telemedicine, 24/7 mental health professionals, and much more.
• Educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
• Fertility/IVF/adoption assistance.
• College coaching.
• National discount programs.
• Interactive monthly financial workshops.
• Free financial coaching.
• Savings account options.
• Financing through State Farm Federal Credit Union.
• Generous time off policies.
• Opportunity to initially earn up to 20 days annually plus parental leave.
• Paid holidays.
• Celebration day.
• Life leave (40 hours/year).
• Bereavement leave.
• Community service/education support days.
• Matching Gift Program.
• Good Neighbor Grant Program.
• Employee Assistance Fund.
• Free financial advisors.
• 401(k) plan with company contributions of up to 7% of your salary.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior