Experimentation Analyst

BritBox International•New York, NY

4d•Remote

About The Position

BBC Studios’ Direct-to-Consumer (DTC) business brings premium content directly to North American audiences through two distinctive streaming brands: BritBox and BBC Select. BritBox, the ultimate streaming destination for British TV, offers an unparalleled collection of thoughtfully curated entertainment. BBC Select is a documentary streaming service that has been successfully operating since February 2021 and has established itself as the third-largest documentary streaming service in the US. The integration of BBC Select into the DTC organization presents a strong opportunity to leverage shared capabilities, insights, and expertise to accelerate growth and enhance overall customer experience. This is an opportunity to be part of a dynamic Direct-to-Consumer business within BBC Studios, bringing the very best of British TV to fans everywhere. As Experimentation Analyst, you will collaborate closely with multiple departments such as Marketing, Creative, UX and Product to design, execute, and monitor tests. Through testing, you’ll deliver improved results in areas such as paid media, key subscription metrics including trial-to-paid conversion, LTV and retention, and help ensure new launches and tactics are successful from the get-go. Alongside this, you will help manage the day-to-day A/B testing workflow, from test intake through to results summaries and sharing learnings across the business. You will also communicate regularly with stakeholders to ensure tests are aligned, progress is visible, and insights are translated into clear actions. This is an opportunity for a self-starter who can dig in and use both data-driven insights and testing techniques to drive growth within our company.

Requirements

Bachelor’s degree in Marketing, Business, Data Science, or a related field.
Previous experience in testing, optimization, or analytics, preferably in a digital or subscription-based environment.
Understanding of key statistical concepts for hypothesis testing, including confidence intervals, p values, alpha, beta, standard deviation etc.
Familiarity with A/B testing platforms (e.g., Optimizely) and marketing automation tools.
Familiarity with analytics platforms such as GA4, Meta, etc.
Strong analytical skills with proficiency in data analysis tools (e.g., Excel, Google Analytics, SQL, Tableau).
Excellent communication skills, able to present complex data insights in a clear and actionable manner.
Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
Familiarity with AI tools and desire to learn for workflow improvements, test analysis, build and ideation.
Passion for data-driven decision-making and improving customer experiences.

Nice To Haves

HTML/CSS/JavaScript to directly set up tests in tools such as Optimizely.

Responsibilities

Assist in designing and implementing A/B tests and multivariate tests for marketing campaigns, creative assets, and subscriber strategies in product/app, email, push etc.
Ensure all tests are tracked centrally, making all relevant updates to details and dates, proactively identifying conflicts and ensuring tests will start and end on agreed timelines.
Regularly monitor test performance, analyze results, and compile reports that detail findings and recommendations for future campaigns.
Utilize analytics tools to evaluate user behavior and conversion metrics, identifying trends and actionable insights to enhance marketing efforts.
Work closely with the Senior Manager, marketing team, and creative team to ensure tests align with business goals and user needs.
Contribute to the development of strategies aimed at attracting new subscribers and improving retention through data-driven insights.
Stay informed about industry trends and best practices in testing and optimization, integrating new methodologies to improve testing processes.
Maintain clear documentation of testing protocols and communicate results effectively to stakeholders, ensuring alignment on strategic decisions.