Designer ELP

Texas Tech University•El Paso, TX

4d•Onsite

About The Position

The Lead Designer is responsible for institutional brand management, creative strategy development, and creating integrated marketing content in accordance with established graphic design standards for Texas Tech University Health Sciences Center El Paso (TTUHSC El Paso). The role helps elevate institutional awareness through strategic creative concepts and executions that increase visibility for the university’s schools, clinical services, programs, and the institution as a whole. It emphasizes creative development, audience-focused design, and data-informed decision-making, in collaboration with the Communications and Marketing and Development teams. The Lead Designer serves on the Communications and Marketing team and is expected to reflect the university’s Values Based culture. The position works with the Creative Director to develop creative strategies, concepts, campaigns, and execution plans, and provides art direction and guidance to the design team. Work includes integrated marketing initiatives such as promotional materials, events, clinical outreach, the university magazine, and institutional awareness campaigns. The Lead Designer helps ensure projects are timely, brand-consistent, and aligned with strategic objectives; maintains brand standards and resources; manages the institutional logo system and catalog; and advises on brand-related purchase orders. This position is onsite at Texas Tech Health El Paso and is not eligible for remote or hybrid work. The employer is not considering applications from individuals who require employment visa sponsorship, including H-1B visa holders and people currently on student or postgraduate visas. Compensation is commensurate with the selected candidate’s qualifications and the hiring department’s budget and institutional pay plan.

Requirements

Bachelor’s degree in graphic design or a similar field, or equivalent professional certification.
Two years of progressive experience in graphic design; additional job-related education may substitute for required experience year for year.
Self-directed, with exceptional computer and graphic design skills, animation/motion graphics skills, strong communication skills, and the ability to produce content within deadlines.
Knowledge of Adobe Creative Suite, including InDesign, Photoshop, Illustrator, and Acrobat, and/or other graphic design software.
Knowledge of various printing equipment.
Ability to operate camera and video equipment.
Typography skills.
Must not require employment visa sponsorship; the employer specifically excludes applicants requiring sponsorship, including H-1B visa holders and people currently on student or postgraduate visas.

Responsibilities

Manage multiple creative projects and assist the Creative Director with creative strategies, concepts, campaigns, and execution plans.
Collaborate with the Creative Director to develop brand-standard creative directions for integrated marketing initiatives, including promotional materials, events, clinical outreach, the university magazine, and institutional awareness campaigns.
Provide art direction and creative guidance to the design team, ensuring concepts are executed effectively, projects remain on schedule, and work adheres to brand and design standards.
Work with the Project Manager and/or Director of Marketing to review client feedback, provide creative recommendations, and make brand-centered decisions that balance client needs with strategic objectives and visual standards.
Ensure campus and affiliate branding is presented correctly across print, digital, social, environmental, and other media, and enforce established branding rules and standards.
Keep graphic standards manuals and related brand resources current and reflective of institutional needs.
Manage the institutional logo system and catalog, and collaborate with the web team to maintain accurate and accessible brand resources on the institutional website.
Monitor creative and marketing trends, audience behaviors, and emerging practices—particularly in higher education, healthcare, fundraising, clinic marketing, and integrated campaigns—and apply relevant insights to creative work.
Review, approve, and advise on purchase orders pertaining to the TTUHSC El Paso brand, including those for schools, clinics, grant-funded programs, and student organizations.
Stay current with design trends relevant to higher education fundraising, physician clinic marketing, and dental clinic marketing, and create relevant collateral.
Maintain required licensure, certifications, and compliance and training requirements; follow applicable policies, procedures, and practices.
Demonstrate the university’s Values of Service, Respect, Accountability, Integrity, Advancement, and Teamwork, and encourage staff across the institution to do so.
Perform other duties as assigned.